Why Your Clients Will Love New Clean Maniac Micellar Shampoo
Some clients just love washing their hair. While many clients reserve washing for 2-3 times a week, there are some that can’t live without a freshly shampooed scalp. Thanks to Redken’s new Clean Maniac Shampoo and the power of Micellar technology, there is finally a solution that will give these clients the squeaky clean results they crave.
Micellar water has been lauded by the skincare industry & beauty editors for years, and now, Redken’s New Clean Maniac Shampoo is bringing the power of micelles to haircare. The system removes impurities and product buildup on the scalp, providing a gentle yet deep cleanse. With this innovative new technology, micellar molecules attach themselves to buildup and impurities, acting as a magnet to remove them. This not only protects the hair, but it also makes cleansing much more efficient.
"I think what is great about Clean Maniac is that this formula is light enough for everyday use, which is amazing for clients who want that squeaky clean feeling and deep cleanse,” says Redken Brand Ambassador Rodney Cutler. "But the beauty is, because the formula contains this micellar technology, you’re not relying on scrubbing and emulsification. You’re not disturbing the cuticle and the technology will do the heavy lifting for you.”
The product works for every hair type, and is especially helpful for clients who prefer to wash their hair everyday. Clients who have a lot of buildup – whether from product, chlorine or another outside factor — can also benefit.
“It’s an innovation in technology which allows the hair to maintain it’s integrity while also giving the desired results,” explains Cutler. "I think the innovation of using the micellar technology is something we need to speak to as hairdressers.”
And most importantly? “Ultimately, it’s really about providing a product that’s going to give clients the desired result without the negative effects of stripping due to heavy cleansing,” says Cutler. Everyday washers, and their hairdressers, rejoice!
