SOCIAL MEDIA RESOURCES & KITS

SYMPOSIUM SKYLIGHT BLONDES NAKED GLOSS SHADES EQ LOOKBOOK

NATIONAL HAIR GLOSS DAY ABC 5 MIN MASK SABRINA CARPENTER

Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!

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SYMPOSIUM POST 1

Get ready to learn, be inspired, and party in Las Vegas - Redken style. Save the date.🪩

#RedkenPro #Redken2026

NAKED GLOSS POST 1

Get ready for UNCENSORED SHINE

New Naked Gloss Lightweight Shine Oil, coming soon.

NAKED GLOSS POST 2

Your go-to hair oil is finally here!

NEW! Naked Gloss Lightweight Shine Oil

Introducing the new hair oil that provides intense shine, color retention, & heat protection without the weight of traditional oils #NakedGloss #Redken

NAKED GLOSS POST 3

Shine to the max, Naked feel✨

NEW! Naked Gloss Lightweight Shine Oil

Introducing the new hair oil that provides intense shine, color retention, & heat protection without the weight of traditional oils #NakedGloss #Redken

NAKED GLOSS POST 4

Weightless shine, powered by science. ✨ NEW Naked Gloss Lightweight Shine Oil.

Introducing the new hair oil that provides intense shine, color retention, & heat protection without the weight of traditional oils #NakedGloss #Redken

NAKED GLOSS POST 5

Your go-to glossy hair routine just got an upgrade with the NEW Naked Gloss Lightweight Shine Oil.✨

Introducing the new hair oil that provides intense shine, color retention, & heat protection without the weight of traditional oils #NakedGloss #Redken

NAKED GLOSS POST 6

NEW! Naked Gloss Lightweight Shine Oil

Introducing the new hair oil that provides intense shine, color retention, & heat protection without the weight of traditional oils #NakedGloss #Redken

NAKED GLOSS POST 7

Experience weightless shine with NEW! Naked Gloss Lightweight Shine Oil

91% agree there’s no visible residue left on hair

Our lightweight formula is perfect for daily use. Melts into hair for a barely-there, naked feel

NAKED GLOSS POST 8

The most versatile shine oil there is✨ NEW Naked Gloss Lightweight Shine Oil works on ALL hair types, before and after styling, PLUS 89% agree it retains color vibrancy after 4 weeks

#NakedGloss #Redken

SKYLIGHT BLONDES POST 1

From the #1 demi-permanent color in the world, Shades EQ, comes… Skylight Blondes! ✨

Four perfectly formulated Shades EQ shades to help you tone with confidence for natural-looking, neutralized blondes. No more guesswork, no more over-toning.

#New #RedkenPro #SkylightBlondes #ShadesEQ

SKYLIGHT BLONDES POST 2

Get ready for the most gorgeous blondes you've ever seen! NEW Skylight Blondes from Shades EQ are here.

These four innovative shades come in two new families: Natural Pearl featuring 08NP Opal Shimmer and 010NP Pearlescent Luster, Natural Violet featuring 08NV Lavender Jewel and 010NV Iconic Lilac.

Prepare to revolutionize your blonde toning game.

#New #RedkenPro #SkylightBlondes #ShadesEQ

SKYLIGHT BLONDES POST 3

Step up your blonde game with Skylight Blondes. ✨ Precision toning for the ultimate on-trend blonde

Skylight Blonde #RedkenRecipe:

Zone 1: 010NV + 000 Clear

Zones 2 & 3: 08NV

Four perfectly formulated Shades EQ shades to help you tone with confidence for natural-looking, neutralized blondes

#New #RedkenPro #SkylightBlondes #ShadesEQ

SKYLIGHT BLONDES POST 4

✨ The Money Piece, Elevated. ✨ Achieve this personalized, dimensional blonde with new Skylight Blondes from Shades EQ.

Pearlescent Skylight #RedkenRecipe:

All Zones: 08NP

Face Frame: 010NP

#New #RedkenPro #SkylightBlondes #PearlescentSkylight #ShadesEQ

SKYLIGHT BLONDES POST 5

✨ Rich, Dimensional, Luxurious. ✨ Introducing the Jeweled Skylight trend, created with new Skylight Blondes from Shades EQ.

Jeweled Skylight #RedkenRecipe:

Zone 1: 07N

Zone 2-3: 08NV

Face Frame: 010NV

#New #RedkenPro #SkylightBlondes #JeweledSkylight #ShadesEQ

Skylight Blondes Post 6

Created with Redken Ambassadors

NEW Skylight Blondes. ✨ Tone With Confidence for perfectly natural looking, neutralized blondes.

#New #RedkenPro #SkylightBlondes #ShadesEQ

SKYLIGHT BLONDES STORY POST 1

SKYLIGHT BLONDES STORY POST 2

SABRINA CARPENTER POST 1

For a better bang, copy @SabrinaCarpenter’s haircare routine ✨💋

Redken’s Global Ambassador cares for her world-famous blonde with her favorite Redken system, Acidic Bonding Concentrate. Packed with hair science, ABC helps you achieve your boldest hair goals for a look that’s stronger, smoother, and more protected than ever before.

Are you ready for a better bang?

SABRINA CARPENTER POST 2

The @SabrinaCarpenter secret is out 💋✨

Get the look with Redken Shades EQ Gloss

SABRINA CARPENTER POST 3

Oh this? Just @sabrinacarpenter’s secret to gorgeous hair ✨

Ever since we revealed Sabrina’s staple haircare regimen, Acidic Bonding Concentrate, our bangs have never looked better 🖤

Ready to step into your strong ‘n’ smooth hair era with Acidic Bonding Concentrate?

ABC 24/7 SERUM POST 1

Repair that pulls an all nighter so you don't have to.

New Acidic Bonding Concentrate 24/7 Night & Day Serum, coming soon.

ABC 24/7 SERUM POST 2

Your go-to serum is finally here!

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #ABC247 #Redken

ABC 24/7 SERUM POST 3

Repair that never sleeps ✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #ABC247 #Redken

ABC 24/7 SERUM POST 4

The serum that will take you from day to night 💫

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 5

24/7 Strength Repair Routine✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 6

A serum that goes 7 layers deep✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 7

92% agree hair looks + feels healthy after 24 hours.

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 8

Now featuring Acidic Bonding Concentrate 24/7 Serum

✨One use will change your hair✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 9

Beauty sleep for your hair...no matter how late you're working 💋

Introducing the new Acidic Bonding Concentrate 24/7 Night & Day serum that combats daily damage. #Redken #ABC247

ABC 24/7 SERUM POST 10

Beauty sleep for your hair...no matter how late you're working 💋

Introducing the 1st bonding serum for 24/7 repair. #Redken #ABC247

SHADES EQ LOOKBOOK POST 1

GLOSS LIKE A BOSS with the 2025 Shades EQ Lookbook

Featuring 100+ signature formulas, tips & tricks, most used shades, formulation education, and so much more!

SHADES EQ LOOKBOOK POST 2

From GLOSS BOSS @adriennedara 👆

Using Redken Shades EQ: Zone 1 06NB + 07M, Zone 2&3 09NB + 08GI + 09GB

Discover the 2025 Shades EQ Lookbook featuring 100+ signature formulas, tips & tricks, most used shades, formulation education, and so much more!

SHADES EQ LOOKBOOK POST 3

From GLOSS BOSS @alex.mercedesss 👆

Using Redken Shades EQ 09AA + 08WG + 08CR

Discover the 2025 Shades EQ Lookbook featuring 100+ signature formulas, tips & tricks, most used shades, formulation education, and so much more!

ABC 5 MIN MASK POST 1

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 2

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 3

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 4

UNMASK THE NEWEST INNOVATION.

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
5minmask

ABC 5 MIN MASK POST 5

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 6

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 7

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 8

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 9

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 10

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 11

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

Styled By You 1

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 2

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 3

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 4

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 5

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 6

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 7

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Full Volume Mousse 1

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 2

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 3

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 4

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 5

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

ACG POST 1

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 2

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 3

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 4

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 5

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 6

NEW! Acidic Color Gloss is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 7

NEW! Acidic Color Gloss, with patent pending technology, is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 8

NEW! Acidic Color Gloss Sulfate-Free Shampoo for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 9

NEW! Acidic Color Gloss Sulfate-Free Shampoo protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 10

NEW! Acidic Color Gloss Conditioner for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 11

NEW! Acidic Color Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 12

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 13

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner for long-lasting color vibrancy for up to 32 washes*

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 14

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color & shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 15

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color and shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TEASER POST 1

The color care & shine regimen you've been waiting for is coming 12/1 at SalonCentric 🖤👀
xoxo – Redken

ACG TEASER POST 2

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀

ACG TEASER POST 3

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀