SOCIAL MEDIA RESOURCES & KITS

NATIONAL HAIR GLOSS DAY SHADES EQ VV CGL OILS

ALL SOFT MEGA CURLS ABC 5 MIN MASK HOLIDAY KITS

Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!

HOW TO DOWNLOAD ASSETS

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Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!

SHADES EQ VV POST 1

NEW technology, NEW shades and the biggest innovation to Shades EQ Bonder Inside is here.

✨ 010VV Lavender Ice, optimized formula + new technology✨ 09VV Lilac Ice, NEW shade + new technology

#ShadesEQVVFamily

SHADES EQ VV POST 2

Introducing the most intense neutralization toners from Shades EQ EVER

NEW! Shades EQ Bonder Inside VV Family with Intense Neutralization technology:

✨ 010VV Lavender Ice, optimized formula + new technology✨ 09VV Lilac Ice, NEW shade + new technology

#ShadesEQVVFamily

SHADES EQ VV POST 3

Supercharge your blonde with the🆕 Shades EQ Bonder Inside VV family with Intense Neutralization 💜

✨ 010VV Lavender Ice, optimized formula + new technology✨ 09VV Lilac Ice, NEW shade + new technology

#ShadesEQVVFamily

SHADES EQ VV STORIES POST 1

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SHADES EQ VV STORIES POST 3

COLOR GELS OILS POST 1

Don’t just cover grays, rejuvenate them with NEW Color Gels Oils 💛 With +78% more shine* and +30% more condition**, you get up to 100% gray coverage on every single shade– with NO ammonia. #ColorGelsOils now available at SalonCentric & State RDA.

*vs. uncolored hair

**vs. non-conditioning shampoo

COLOR GELS OILS POST 2

Don’t just cover grays, rejuvenate them with NEW Color Gels Oils with shine & condition 💛
💛 Up to 100% Gray Coverage
💛 Ammonia-Free
💛 Pro-Oxide Developer
💛 29 Shades & Counting…

#ColorGelsOils Now Available at SalonCentric & State RDA

COLOR GELS OILS POST 3

Say goodbye to coarse, wiry grays, and hello to the NEW Color Gels Oils💛 With +78% more shine* and +30% more condition**, you get up to 100% gray coverage on every single shade– with NO ammonia.

*vs. uncolored hair

**vs. non-conditioning shampoo

COLOR GELS OILS POST 4

Calling all liquid color lovers🗣️ The NEW! #ColorGelsOils has hair adhesion technology for a no drip formula.

💛 With a bottle you can dramatically increase your speed of application.

💛 With a bowl & brush you can get that extra control you need for toughest of situations.

#ColorGelsOils Now Available at SalonCentric & State RDA

COLOR GELS OILS STORIES POST 1

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All Soft Mega Curls ASSET 1

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSETS 2

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 3

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

TRY IT TODAY!

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 4

THE REVIEWS ARE IN!

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 5

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 6

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 7

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 8

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 9

THE ALL SOFT MEGA CURL SILICONE AND SULFATE-FREE SHAMPOO IS FORMULATED WITH REDKEN’S NOURISHING COMPLEX COMBINED WITH INGREDIENTS LIKE ALOE VERA TO INCREASE HAIR MOISTURE AND MANAGEABILITY, RESULTING IN CURLS & COILS THAT LOOK AND FEEL HEALTHIER.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 10

THE ALL SOFT MEGA CURL CONDITIONER IS FORMULATED WITH 7% NOURISHING COMPLEX COMBINED WITH INGREDIENTS LIKE ALOE, CACTUS FLOWER EXTRACT, AND INCHA INCHI OIL TO INCREASE HAIR MOISTURE AND MANAGEABILITY, RESULTING IN CURLS & COILS THAT LOOK AND FEEL HEALTHIER.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 11

WITH THE ALL SOFT COLLECTION, DEEPLY MOISTURIZE HAIR OF ANY TEXTURE TO GET VISIBLE BOUNCE, SHINE, AND SOFTNESS.

USE ALL SOFT FOR LEVELS 1A – 2C AND ALL SOFT MEGA FOR LEVELS 3A-4C.

TRY IT TODAY!

#ALLSOFT #ALLSOFTMEGACURLS

ALL SOFT MEGA CURLS ASSET 12

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

STREET POST 1

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STORES POST 1

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COLOR OF THE YEAR POST 1

Say hello to the Color of the Year: Sparkling Blonde with a Kiss of Rose🌹

🥂3 New shades in levels 7, 9 and 10

Let’s toast to the start of a New year with the NEW! Gold Rose Family from Shades EQ!

COLOR OF THE YEAR POST 2

Say hello to the Color of the Year*: Sparkling Blonde with a Kiss of Rose🌹

Meet the NEW! Gold Rose Family from Shades EQ 🎉

🥂010GRo Sparkling Wine

🥂09GRo Blush Spritz

🥂07GRo Golden Fizz

COLOR OF THE YEAR POST 3

Shades EQ Color of the Year*: Sparkling Blonde with a Kiss of Rose a unique, modern blonde look in 2023 using the NEW! Gold Rose Family!

COLOR OF THE YEAR POST 4

Shades EQ Color of the Year*: Sparkling Blonde with a Kiss of Rose

NEW! Gold Rose Family from Shades EQ 🎉
🥂010GRo Sparkling Wine
🥂09GRo Blush Spritz
🥂07GRo Golden Fizz

COLOR OF THE YEAR POST 5

Say hello to the 2023 Color of the Year*: Sparkling Blonde with a Kiss of Rose

Redken Artist @denisesuzanne_ used the NEW! 09GRo Blush Spritz

*Shades EQ’s Color of the Year

ABC LLC SOCIAL KIT

ABC LLC POST 1

NEW! First-of-its-kind formula specifically for people with fine hair…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate #ABCLLC

ABC LLC POST 2

NEW! First-of-its-kind formula specifically for people with fine hair…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate #ABCLLC

ABC LLC POST 3

NEW! Weightless repair, voluminous hair with the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate #ABCLLC

ABC LLC POST 4

NEW! For the first time ever, consumers do not need to choose between bond strength repair and volume…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 5

NEW! First-of-its-kind formula specifically for people with fine hair…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 6

NEW! First-of-its-kind formula specifically for people with fine hair…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 7

NEW! For the first time ever, consumers do not need to choose between bond strength repair and volume…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 8

NEW! First-of-its-kind formula specifically for people with fine hair.

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 9

EW! First-of-its-kind formula specifically for people with fine hair…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 10

NEW! First-of-its-kind formula specifically for people with fine hair…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 11

NEW! For the first time ever, consumers do not need to choose between bond strength repair and volume…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

ABC LLC POST 12

Weightless Repair, Voluminous Hair.

Try the newest member of the family, the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner!

Use after the Acidic Bonding Concentrate Shampoo.

#LightweightLiquidConditioner
#AcidicBondingConcentrate

ABC LLC POST 13

Weightless Repair, Voluminous Hair.

Try the newest member of the family, the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner!

Use after the Acidic Bonding Concentrate Shampoo.

#LightweightLiquidConditioner
#AcidicBondingConcentrate

ABC LLC POST 14

NEW! For the first time ever, consumers do not need to choose between bond strength repair and volume…

Try the rinse-out Acidic Bonding Concentrate Lightweight Liquid Conditioner today!

Use after the Acidic Bonding Concentrate Shampoo.

#AcidicBondingConcentrate
#ABCLLC

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ABC BACKBAR SOCIAL KIT

(MOISTURE CONCENTRATE, PROTEIN, PH SEALER)

ABC BACKBAR POST 1

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR POST 2

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR POST 3

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

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ABC BACKBAR STORY 3

VOLUME MAXIMIZER POST 1

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️👀

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 2

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Try it today!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 3

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Try it today!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 4

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Apply to damp hair and style away!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 5

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Try it today!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 6

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Apply to damp hair and style away!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 7

ABC 5 MIN MASK POST 1

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 2

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 3

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 4

UNMASK THE NEWEST INNOVATION.

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
5minmask

ABC 5 MIN MASK POST 5

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 6

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 7

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 8

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 9

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 10

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 11

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

REDKEN HAIR GLOSS DAY

HAIR GLOSS DAY : FOR SALONS

Redken invites you to get a Shades EQ Gloss Service! The No.1 demi-permanent color in the US has a special formula that not only leaves you with a vibrant color, but it also provides unbeatable shine and condition.
Your service will be customized by your stylist to target exactly what your hair needs, regardless of your hair type. Come in for only 20 minutes and leave with healthier and shinier hair!
#RedkenHairGlossDay

HAIR GLOSS DAY : FOR SALONS

HAIR GLOSS DAY : FOR SALON BUSINESS PARTNERS

Get ready for Redken National Hair Gloss Day by refreshing your Shades EQ service menu! Either use Redken’s ready to go, Shades EQ service menu or add in your own services into Redken’s editable menu! You can find both on the Redken Asset Library under Launch Kits -> Gloss Day -> Easels.
Happy #RedkenHairGlossDay!

HAIR GLOSS DAY : FOR STORES

HAIR GLOSS DAY : OFFERS

REGIONAL EDUCATORS

Do you want to learn more about the magic of Shades EQ? Make it a day at any SalonCentric store while we tell you about the benefits and science behind Shades EQ. Then, leave with a free sample and try it for yourself! You will not regret coming in and learning about this amazing product!
#RedkenHairGlossDay

Styled By You 1

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 2

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 3

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 4

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 5

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 6

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 7

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Full Volume Mousse 1

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 2

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 3

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 4

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 5

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

ACIDIC PROTEIN AMINO CONCENTRATE POST 1

Back in stock & better than ever! Acidic Protein Amino Concentrate returns to SalonCentric in new, easier to use packaging with 2.5x more product & 20% savings!

Try it at your backbar today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

ACIDIC PROTEIN AMINO CONCENTRATE POST 2

Maximize nourishment, strength repair and ultimate shine for your clients with damaged hair. Provide your guests with customizable backbar services with Redken’s Professional Strength Concentrates!

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

ACIDIC PROTEIN AMINO CONCENTRATE POST 3

Maximize nourishment, strength repair and ultimate shine for your clients with damaged hair. Provide your guests with customizable backbar services and visibly reduce one year of surface damage with a single treatment* with Redken’s Professional Strength Concentrates!

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

*using full Acidic Concentrates regimen.

ACIDIC PROTEIN AMINO CONCENTRATE POST 4

New and improved! Redken’s favorite backbar treatment: Acidic Protein Amino Concentrate with 100% post-consumer recycled materials and a vegan, stronger formula for stronger results.

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

ACIDIC PROTEIN AMINO CONCENTRATE POST 5

Maximize nourishment, strength repair and ultimate shine for your clients with damaged hair. Provide your guests with customizable backbar services with Redken’s Professional Strength Concentrates!

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

*using full Acidic Concentrates regimen.

HOLIDAY POST 1 (ABC)

Share the #ABCLove for stunning holiday hair 🖤🎁

Give the gift of #AcidicBondingConcentrate for bond repair & intense conditioning this holiday season.

#RedkenHoliday #RedkenLove

HOLIDAY POST 2 (ABC MINIS)

Share the #ABCLove for stunning holiday hair 🖤🎁

Looking for the perfect holiday gift under $25? Give the gift of #AcidicBondingConcentrate minis for bond repair & intense conditioning.

#RedkenHoliday #RedkenLove

HOLIDAY POST 3 (ALL SOFT)

Share the #AllSoftLove for stunning holiday hair 🖤🎁

Give the gift of #RedkenAllSoft for nourished & moisturized hair this holiday season.

#RedkenHoliday #RedkenLove

HOLIDAY POST 4 (FRIZZ DISMISS)

Share the #FrizzDismissLove for stunning holiday hair 🖤🎁

Give the gift of #FrizzDismiss for smoother & frizz-free hair this holiday season.

#RedkenHoliday #RedkenLove

HOLIDAY POST 5 (MAGNETICS)

Share the #ColorExtendLove for stunning holiday hair 🖤🎁

Give the gift of #ColorExtend for more vibrant haircolor this holiday season.

#RedkenHoliday #RedkenLove

HOLIDAY POST 6 (EXTREME)

Share the #ExtremeLove for stunning holiday hair 🖤🎁

Give the gift of #RedkenExtreme for stronger & more fortified hair this holiday season.

#RedkenHoliday #RedkenLove

HOLIDAY POST 7 (ONE UNITED)

Share the #OneUnitedLove for stunning holiday hair 🖤🎁

Give the gift of #OneUnited for more manageable, protected, & beautiful hair this holiday season.

#RedkenHoliday #RedkenLove

HOLIDAY POST 8 (REDKEN HOLIDAY GENERAL)

Share the #RedkenLove for stunning holiday hair 🖤🎁

Give the gift Redken this holiday season and shop our holiday kits available now!

#RedkenHoliday #RedkenLove

HOLIDAY POST 9 (REDKEN HOLIDAY GENERAL)

Share the #RedkenLove for stunning holiday hair 🖤🎁

Give the gift Redken this holiday season and shop our holiday kits available now!

#RedkenHoliday #RedkenLove

REDKEN SOCIAL MEDIA KIT

SHADES EQ VV POST 1

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SHADES EQ VV STORIES POST 1

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SHADES EQ VV STORIES POST 3

COLOR GELS OILS POST 1

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COLOR GELS OILS STORIES POST 1

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COLOR GELS OILS STORIES POST 5

All Soft Mega Curls ASSET 1

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STREET POST 1

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ABC LLC SOCIAL KIT

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ABC BACKBAR SOCIAL KIT

(MOISTURE CONCENTRATE, PROTEIN, PH SEALER)

ABC BACKBAR POST 1

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VOLUME MAXIMIZER POST 1

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