REDKEN SOCIAL MEDIA KIT

SOCIAL MEDIA RESOURCES & KITS
NATIONAL HAIR GLOSS DAY SHADES EQ VV CGL OILS
ALL SOFT MEGA CURLS ABC 5 MIN MASK HOLIDAY KITS
Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!
HOW TO DOWNLOAD ASSETS
Step 1: Hold image down and click save
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Step 2: Copy recommended caption
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Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!
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SHADES EQ VV POST 1

SHADES EQ VV POST 2

NEW! Shades EQ Bonder Inside VV Family with Intense Neutralization technology:
✨ 010VV Lavender Ice, optimized formula + new technology✨ 09VV Lilac Ice, NEW shade + new technology
#ShadesEQVVFamily
SHADES EQ VV POST 3

✨ 010VV Lavender Ice, optimized formula + new technology✨ 09VV Lilac Ice, NEW shade + new technology
#ShadesEQVVFamily
SHADES EQ VV STORIES POST 1

SHADES EQ VV STORIES POST 2

SHADES EQ VV STORIES POST 3

COLOR GELS OILS POST 1

COLOR GELS OILS POST 2

💛 Up to 100% Gray Coverage
💛 Ammonia-Free
💛 Pro-Oxide Developer
💛 29 Shades & Counting…
#ColorGelsOils Now Available at SalonCentric & State RDA
COLOR GELS OILS POST 3

Say goodbye to coarse, wiry grays, and hello to the NEW Color Gels Oils💛 With +78% more shine* and +30% more condition**, you get up to 100% gray coverage on every single shade– with NO ammonia.
*vs. uncolored hair
**vs. non-conditioning shampoo
COLOR GELS OILS POST 4

💛 With a bottle you can dramatically increase your speed of application.
💛 With a bowl & brush you can get that extra control you need for toughest of situations.
#ColorGelsOils Now Available at SalonCentric & State RDA
COLOR GELS OILS STORIES POST 1

COLOR GELS OILS STORIES POST 2

COLOR GELS OILS STORIES POST 3

COLOR GELS OILS STORIES POST 4

COLOR GELS OILS STORIES POST 5

All Soft Mega Curls ASSET 1
ALL SOFT MEGA CURLS ASSETS 2


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 3


TRY IT TODAY!
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 4

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 5


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 6


TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 7


TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 8


TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 9


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 10


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 11


USE ALL SOFT FOR LEVELS 1A – 2C AND ALL SOFT MEGA FOR LEVELS 3A-4C.
TRY IT TODAY!
#ALLSOFT #ALLSOFTMEGACURLS
ALL SOFT MEGA CURLS ASSET 12

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
STREET POST 1
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STREET POST 2
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STREET POST 3
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STREET POST 4
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STORES POST 1
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STORES POST 2
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COLOR OF THE YEAR POST 1
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🥂3 New shades in levels 7, 9 and 10
Let’s toast to the start of a New year with the NEW! Gold Rose Family from Shades EQ!
COLOR OF THE YEAR POST 2
.jpg?w=275&rev=8841eb5e067949769d203f10912c5783&hash=DC51ED214E241CF228EE5091D67A9FF4 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-4-4x5-(2).jpg?w=535&rev=8841eb5e067949769d203f10912c5783&hash=7817EF80B2899F0D2B004BC3048FC406 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-4-4x5-(2).jpg?w=675&rev=8841eb5e067949769d203f10912c5783&hash=484236806FBA4DAD04461250484B97CB 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-4-4x5-(2).jpg?w=820&rev=8841eb5e067949769d203f10912c5783&hash=46007B7015B3944CF93D656D4F5AAFCD 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-4-4x5-(2).jpg?w=961&rev=8841eb5e067949769d203f10912c5783&hash=05652D2FD4D0CD06F69271A3D2B3FBE4 961w)
Say hello to the Color of the Year*: Sparkling Blonde with a Kiss of Rose🌹
Meet the NEW! Gold Rose Family from Shades EQ 🎉
🥂010GRo Sparkling Wine
🥂09GRo Blush Spritz
🥂07GRo Golden Fizz
COLOR OF THE YEAR POST 3
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COLOR OF THE YEAR POST 4
.jpg?w=275&rev=daceffdf524144079c98e99f70bfe5d5&hash=AD683D2E4B3E21D13A6517EEA038C3C0 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-2-4x5-(2).jpg?w=535&rev=daceffdf524144079c98e99f70bfe5d5&hash=9491F9C422B2EAE9CC8F496D2713C40A 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-2-4x5-(2).jpg?w=675&rev=daceffdf524144079c98e99f70bfe5d5&hash=02F856FE51671C8333BC02C13BF3364B 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-2-4x5-(2).jpg?w=820&rev=daceffdf524144079c98e99f70bfe5d5&hash=C5D0C1A78CEE0D3802FC654B9BE2EC6D 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/social-media-kit-color-of-the-year/redken-2022-shades-eq-bonder-inside-champagne-color-of-the-year-post-2-4x5-(2).jpg?w=961&rev=daceffdf524144079c98e99f70bfe5d5&hash=4534267767E16851C759B5EA2192C1FC 961w)
NEW! Gold Rose Family from Shades EQ 🎉
🥂010GRo Sparkling Wine
🥂09GRo Blush Spritz
🥂07GRo Golden Fizz
COLOR OF THE YEAR POST 5

Say hello to the 2023 Color of the Year*: Sparkling Blonde with a Kiss of Rose
Redken Artist @denisesuzanne_ used the NEW! 09GRo Blush Spritz
*Shades EQ’s Color of the Year
ABC LLC SOCIAL KIT
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ABC BACKBAR SOCIAL KIT
(MOISTURE CONCENTRATE, PROTEIN, PH SEALER)
ABC BACKBAR POST 1

Only with the Acidic Bonding Concentrate Backbar System
#AcidicBondingConcentrate
ABC BACKBAR POST 2

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ABC BACKBAR POST 3

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ABC BACKBAR STORY 1

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VOLUME MAXIMIZER POST 1

#maxvolume
#stylesustainably
VOLUME MAXIMIZER POST 2

Try it today!
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VOLUME MAXIMIZER POST 3

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VOLUME MAXIMIZER POST 4

Apply to damp hair and style away!
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VOLUME MAXIMIZER POST 5

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VOLUME MAXIMIZER POST 6

Apply to damp hair and style away!
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VOLUME MAXIMIZER POST 7

ABC 5 MIN MASK POST 1

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Try it today!
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ABC 5 MIN MASK POST 3

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ABC 5 MIN MASK POST 4

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗
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ABC 5 MIN MASK POST 11

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HAIR GLOSS DAY : FOR SALONS

Your service will be customized by your stylist to target exactly what your hair needs, regardless of your hair type. Come in for only 20 minutes and leave with healthier and shinier hair!
#RedkenHairGlossDay
HAIR GLOSS DAY : FOR SALONS


HAIR GLOSS DAY : FOR SALON BUSINESS PARTNERS

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Styled By You 1

Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently
Styled By You 2

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Styled By You 7

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Full Volume Mousse 1

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
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ACIDIC PROTEIN AMINO CONCENTRATE POST 1

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*using full Acidic Concentrates regimen.
HOLIDAY POST 1 (ABC)

HOLIDAY POST 2 (ABC MINIS)

Looking for the perfect holiday gift under $25? Give the gift of #AcidicBondingConcentrate minis for bond repair & intense conditioning.
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HOLIDAY POST 3 (ALL SOFT)

Give the gift of #RedkenAllSoft for nourished & moisturized hair this holiday season.
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HOLIDAY POST 4 (FRIZZ DISMISS)

Give the gift of #FrizzDismiss for smoother & frizz-free hair this holiday season.
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