When it comes to Redken Acidic Bonding Concentrate Leave-In Treatment, the direction is simple: Leave It In for ultimate hair repair…and leave it to Sabrina to bring the musical flair!
Redken’s latest campaign stars our #1 Blonde, Sabrina Carpenter, and Acidic Bonding Concentrate Leave-In Treatment in a fun new musical film, “Leave It In.” Join the musical world of Sabrina Carpenter x Redken and get ready to leave out the damage and leave in strength, smoothness, and heat protection with ABC!
Just remember the magic words: LEAVE IT IN!
**with continued use
Redken's Bonding Care Complex + Citric Acid works at a molecular level and penetrates the cuticle capturing metal ions, reinforcing weakened bonds and improving hair strength.