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The Redken Team | 07/23/2025 TOPICS:

CELEBRATE THE ORIGINAL GLOSS SHADES EQ, THE #1 DEMI IN THE WORLD*

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REDKEN NATIONAL HAIR GLOSS DAY

CELEBRATE THE ORIGINAL GLOSS DURING SHADES EQ'S NATIONAL HOLIDAY

For decades, Redken Shades EQ has stood as an icon in the world of professional hair color. Launched in 1983, Shades EQ is truly "The Original Gloss" that remains unrivaled and often imitated but never replicated. Shades EQ is perfect for all hair types and textures and provides intense shine and condition that visibly reverses damage in just one use thanks to its gentle, zero ammonia, zero lift, acidic pH formula. It also offers stylists unparalleled versatility thanks to having the widest demi-permanent palette worldwide with over 125 intermixable shades for over 2 million possible formulations**. 

To further celebrate the legacy and innovation of "The Original Gloss," mark your calendars for REDKEN NATIONAL HAIR GLOSS DAY on August 3rd! Established by Redken in 2022, this special day is dedicated to raising awareness about the incredible benefits of Shades EQ and professional hair gloss services, educating and celebrating with stylists and clients alike.  

As part of this exciting observance, stylists can enter our special SWEEPSTAKES for a chance to win the entire Shades EQ collection! Don't miss this incredible chance to elevate your artistry with the full power of the world's #1 demi-permanent color*. 

ENTER OUR GLOSS DAY SWEEPSTAKES

 

ENTER OUR HAIR GLOSS DAY SWEEPSTAKES

 

 

 

 

 

 

 

 

 

 

 

 


OWN THE TRENDS YOUR CLIENTS CRAVE

To further celebrate the Shades EQ, discover tutorials to this year’s most in-demand color services and follow along as Adrienne Dara, Redken Artistic Ambassador, showcases how to create Boho Blonde and Chestnut Copper looks using Shades EQ.  
Boho Blonde
Chestnut Copper

Join Adrienne on Gloss Day, August 3rd for the release of Episode 3 of the Shades EQ 101 series! Episode 3 offers complete step-by-step & guide in formulating the Boho Blonde look. Then stay tuned for Episode 4 releasing on August 11th and discover a full how-to for Chestnut Copper and learn how to formulate vibrant reds!  

SHADES EQ 101: HOW TO MASTER SHADES EQ

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If you haven’t already, make sure to check out Episodes 1 and 2 of the Shades EQ 101 education series with Adrienne Dara and learn how to unlock the wide color palette and master the core principles of the #1 demi in the world*! 

GLOSS DAY TRENDS

Check out the latest shades launched under Shades EQ! The Pearl Vinyl collection introduced 4 new shades under 2 new shade families with new Natural Violet (010NV + 08NV) and Natural Pearl (010NP + 08NP) shades. These new shades take the guesswork out of toning, giving you the confidence to achieve stunning results without the fear of over-toning. 
RK 2025 US June Saloncentric SEQ Pearl Vinyl

 All products are not available in all areas. While supplies last. Prices may vary by market and SalonCentric franchise locations. Exclusions and restrictions apply.

 

*Based on Kline 2023 Professional Hair Color Global Market

**Based on a 3 shade mixture of Shades EQ

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