KEY INGREDIENTS ONLY.*
Shades ALK is a liquid-cream alkaline demi-permanent that offers up to 75% coverage, up to 8 weeks of vibrancy, and visibly healthier hair in just one use. With 46% less ingredients** and 50 intermixable shades, your demi permanent toolkit is now complete.
*Formula simplified & optimized for targeted performance
**vs. our traditional permanent cream color