Color Extend Blondage: The Game-Changer For Toning and Strengthening Blondes
Fun fact: 40% of salon color clients go blonde. When blonde clients come into the salon, chances are they’ve spent a lot of time, money and effort to keep their hair looking its best. But inevitably, brassy undertones can start to poke through between appointments which can be a major concern for any client who wants to keep their blonde looking beautiful.
That’s where Color Extend Blondage comes in — And it’s a game-changing product both you and your clients should be excited about. Not only does the shampoo and conditioner combo help strengthen hair, but both products contain ultra violet pigments which help to diminish brassiness and keep blondes looking bright for as long as possible.
Until now, blondes had to choose which concern they wanted to treat, strength or toning. Thanks to the team behind Redken’s unparalleled protein technology, the products contain the Triple Acid Protein Complex of Amino, Citric and Maleic Acids + Wheat protein to strengthen hair strands.
There’s no doubt that Color Extend Blondage is an amazing tool that can help your clients have the best possible experience once they leave your chair. But how do you know which clients need the system? The next time you have a blonde guest, try asking these key questions during their consultation:
• Do you always feel that your blonde hair could be brighter?
• Do you love your color when you get home, but feel differently two weeks after?
• Do you wish your blonde hair were stronger?
Color Extend Blondage treats a variety of concerns for guests with lightened hair. In addition to reducing brassiness in between color appointments, the system also treats breakage and split ends, while infusing shine and life back into dull-looking strands. Blondage can help clients avoid the struggle of unwanted yellow or orange undertones in-between appointments, for an overall brighter, healthier, beautiful blonde.
So how should guests work the system into their routines? For maximum results, guests should use the Blondage Shampoo and Conditioner 2-3 times a week, leaving a second lather on for 3-5 minutes.
With the right use, the next time you see your client, her blonde hair will be radiant and she'll be happier than ever, all thanks to your expert recommendation!
