Happy Birthday SEQ! Celebrating 3 Decades of Shades EQ Gloss
A stylist favorite for over 30 years, Shades EQ has long been regarded as a must-have behind the chair, helping industry pros across the globe create stunning transformations and tone their clients to perfection. The demi-permanent haircolor offers the healthiest way to tone due to its game-changing acidic formula. It’s a unique demi-permanent liquid gloss that gives hair a completely customized touch of color and that one-of-a-kind, mirror-like shine that you can only get from a salon professional. Shades EQ has an acidic pH, which ensures maximum protection of the hair integrity (the hair’s natural pH is acidic) – so everybody can gloss it up with no fear of damage!
Are you thinking about adding Shades EQ glossing services to your salon menu? Adding a gloss onto your guest’s service is an amazing way to enhance your client’s experience while increasing your revenue. In fact, adding a Shades EQ gloss to just 20 client services a month can earn you an additional +$6,000 or more this year!
See below to learn why Redken's ambassador networks loves Shades EQ and get inspired with a few SEQ Gloss formulas to try on your next guest!
Elizabeth Faye
With 10 years industry experience and over 35,000 Instagram followers, Redken Brand Ambassador Elizabeth Faye is an innovator in the professional hair industry. Faye notes Redken Shades EQ as her hero product behind the chair.
"Shades EQ breathes life into my color creations. As a balayage specialist, I love the variety I can create for my guests while keeping it low maintenance. My favorite things about Shades EQ are the shine and healthy benefits for blondies. Being a blonde specialist, and a blonde myself, I can't live without Shades EQ."
Silvia Reis
Silvia has amassed over 500,000 subscribers to her wildly successful YouTube channel, Elle Bangs. On YouTube, Silvia shares her favorite products, styling tips and haircolor must-haves, including of course, Shades EQ!
"I love using Shades EQ for the wide range of colors and tones, whether you want to add warmth or extreme cool tones to balance warmth, there is so much variety. Also, the high shine benefits of a Shades EQ conditioning gloss is the perfect finishing touch for any service!"
Cassondra Kaeding
Cassondra, who was recently named "Best Emerging Haircolorist of 2017" by Mane Addicts and boasts an impressive celebrity client list, also relies on Shades EQ to keep her blonde clients looking fabulous.
"I could go on and on about why I love Shades EQ! First, the versatility and wide array of shades. There's a color for everyone in this line! The things I love the most are the consistency and true tone. With Shades EQ, what you see is what you get and this is key for all colorists out there."
Tracey Cunningham
Redken Celebrity Colorist Tracey Cunningham relies on Shades EQ Gloss as a must-have for her A list clients.
"A Shades EQ Gloss is so quick and easy, yet so effective to bring back hair's shine and luster. I use it to tone the hair during services and in-between color appointments as a quick pick-me-up."
Jamie Sea
Redken Brand Ambassador Jamie Sea loves the versatility of Shades EQ gloss, as it allows her to provide clients with beautiful, customized color every season.
"I love adjusting my guests seasonally with Shades EQ. For example, in the summer, we balayage and tone with a bright, reflective sunny finish. In the Fall, we integrate a shadow root and gloss with Autumn tones. The versatility is endless!"
Daniel Mora
Redken Brand Ambassador Daniel Mora is famous for his haircolor techniques in the LA area. Shades EQ is essential to his business!
"Shades EQ Gloss is the gift that keeps on giving. You get shine, versatility, porosity-filling, beautiful results and the amount of tones you can create with it is vast. I could not do what I do without Shades EQ Gloss."
Cassandra McGlaughlin
For Redken Brand Ambassador and color correction specialist Cassandra McGlaughlin, no color service is complete without Shades EQ!
"As color correction specialist, I rely on Shades EQ to put the finishing touch on all of my color services. The range of tonal bases are perfect for neutralizing or enhancing any color and it leaves the hair in impeccable condition. Like a trusted friend, Shades EQ is reliable, consistent, and always there for me!"
Chocolate Ganache Gloss
A rich brunette formula for clients who want to enhance their natural color
1/3 oz. 05CB Amber Glaze Shades EQ Gloss
1/3 oz. 05N Moroccan Sand Shades EQ Gloss
1/3 oz. 05G Mango Shades EQ Gloss
1 oz. Shades EQ Processing Solution
Coconut Vanilla Gloss
A gorgeous cooling formula for clients who want to banish brass and enhance shine.
1/3 oz. 09N Café Au Lait Shades EQ Gloss
1/3 oz. 09P Opal Glow Shades EQ Gloss
1/3 oz. 09NA Mist Shades EQ Gloss
1 oz. Shades EQ Processing Solution
