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| 06/13/2023 TOPICS:

Meet the New Shades EQ Bonder Inside Copper Blonde Shades

Redken 2023 Shades EQ Bonder Inside Coppers Blonde

KICK UP THE VIBRANCY WITH NEW! COPPER BLONDES

Copper hair continues to steal the spotlight, and Redken has what you need to keep your clients on trend this summer. New to the Auburn/Auburn and Copper Red families are three warm shades perfect for clients who are looking for warm reflects and dimensional blonde results—meet 010AA Butternut, 07AA Turmeric, and 09CR Summer Sunshine; exclusively in Bonder Inside.

Redken 2023 Shades EQ Bonder Inside Coppers Blonde

HOW DO THE SHADES PERFORM?

07AA Turmeric and 010AA Butternut are great additions to the existing AA Auburn/Auburn family—shades will have an orange and red tone with a brown to tan background for a natural finish. New to the CR Copper/Red family, 09CR Summer Sunshine has warm yet bright copper and red tones with no background for an added boost of vibrancy.

Formulated with Rubilane® technology that offers a true, chromatic copper-red reflect, these new shades will keep your clients’ color bright and saturated.

COPPER BLONDES TONAL BREAKDOWN

Redken 2023 Shades EQ Bonder Inside Coppers Blonde
Redken 2023 Shades EQ Bonder Inside Coppers Blonde
These 3 new Copper Blonde shades come exclusively in Shades EQ Bonder Inside, which means you can tone and repair* in one step on all hair types and textures.

COPPER BLONDE TRANSFORMATIONS

STRONG AND STRIKING, BONDED AND BRIGHTENING
Redken 2023 Shades EQ Bonder Inside Coppers Blonde
Redken 2023 Shades EQ Bonder Inside Coppers Blonde
Redken 2023 Shades EQ Bonder Inside Coppers Blonde

WHO ARE THEY FOR? WHEN WOULD YOU USE THESE SHADES?

These shades are best suited for enhancing warm undertones on pre-lightened hair or creating subtle-to-bold copper blonde tones on natural blonde hair.

WHAT LEVEL DO YOU USE THESE ON?

These shades are designed to perform at their best on natural, previously color-treated, or pre-lightened hair that is the same level or lighter than the shade being used.
Rachel Redd Copper UGC

@rachel_redd

Formula:

Color Gel Oils 5BR + 20 volume

Shades EQ Bonder Inside 07AA + Gloss to Gel Processing Solution 

Adrienne Dara Copper Blonde UGC After

@adriennedara

Formula:

Zone 1: 05CB + 05C + 06NB + 07AA (all equal parts) 

Zone 2/3: 08C + 09NW + 09CR + 010AA (all equal parts)


"The new Shades EQ Bonder Inside Copper Blondes shades emit the most perfect hues for that client looking to be a balance between copper, strawberry and blonde. With a subtle, yet powerful warmth, they are perfect for that blonde client looking to test the waters of going red, without the commitment of having to stay red." – Adrienne Dara

WHY SHADES EQ BONDER INSIDE?

Don’t just color, repair* with Shades EQ Bonder Inside. With the same gloss results you know and love, this all-in-one toner and bonder helps tone + repair* in one step. Shades EQ Bonder Inside has built-in bonding that helps strengthen & protect more than the leading bonding additive** for a stronger hair fiber*. Formulated with Redken’s Triple Acid Complex, helps reduce residual alkalinity that occurs during an alkaline lightening service and helps repair* weak bonds.
Thanks to the added strength, Shades EQ Bonder Inside is perfect for your clients looking to lift higher and brighter. From blonding clients to those who frequently color their hair, the Bonder Inside family protects and strengthens all hair types and textures while enhancing color, shine and condition.

DOWNLOAD THE SHADES EQ BONDER INSIDE DIGITAL TECH GUIDE

Learn how to formulate a beautiful tone for your guests using Shades EQ Bonder Inside Copper Blondes. Click the button below to download the full Shades EQ Bonder Inside Tech Guide and Shade Chart on The Redken Asset Library.

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive (based on NPD Hair Report, August 2022) vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside

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