INTRODUCING THE NEW REDKEN STYLING
Redken’s best-selling Styling collection is getting a major upgrade. Based on feedback from our family of professional stylists and educators, we've taken an inside out approach to revamping Redken Styling. From modernized names and bold new designs to sustainable, post-consumer recycled (PCR) packaging, our new streamlined portfolio will empower you to Style Confidently on all clients. Featuring the same pro-backed formulas you know and love, it's time to meet the new Redken Styling.
Some of your favorite stylers are already available, but stay tuned for the rest of the new packaging rolling out over the coming months. To celebrate the renovation, we're giving away some of our favorite stylers and a free Redken Education class! Enter below for your chance to win.
MEET THE NEW REDKEN STYLING
STYLE CONFIDENTLY
This renovation was made with a key goal in mind: to help you and your clients Style Confidently. To achieve this, Redken is expanding our digital experience to include strong product education and advice from our professional community of experts. From educational how-to videos to in-store shelf education and "Get the Look" cards, Redken aims to empower and engage everyone to style with confidence.
ALL NEW PACKAGING
Our renovation features more than just a bold, new design and sustainable packaging. While we prioritized sustainability across production and packaging, our new packaging also simplifies Redken Styling for you and your clients.
To make our product line consumer-friendly, every styler has been given a new and intuitive descriptive name with product benefits clearly listed on the packaging. Each styling range has also been grouped by color, making it easy to navigate the entire collection. With just a glance, see which products fall under our hairspray or texture collections.
This consumer-friendly refresh is for you too! With retail friendly names and packaging, boost your revenue retail with Redken Styling. From elevated merchandising to intuitive product names, selling stylers to your clients has never been so easy.
ALL NEW NAMES
| EXISTING PRODUCT NAME | NEW PRODUCT NAME |
| TRIPLE TAKE 32 |
MAX HOLD HAIRSPRAY |
| TRIPLE PURE 32 | MAX HOLD HAIRSPRAY NEUTRAL FRAGRANCE |
| CONTROL ADDICT 28 | CONTROL HAIRSPRAY |
| QUICK TEASE 15 | ROOT TEASE |
| FASHION WORK 12 | BRUSHABLE HAIRSPRAY |
| WAX BLAST 10 | SPRAY WAX |
| FULL FRAM 07 | FULL VOLUME MOUSSE |
| GUTS 10 | ROOT LIFTER |
| REWIND 06 | PLIABLE PASTE |
| ROUGH PASTE 12 | TEXTURE PASTE |
| HARDWEAR 16 | MAX SCULPTING GEL |
| TRIPLE DRY 15 | DRY TEXTURE |
| IRON SHAPE 11 | THERMAL SPRAY - LOW HOLD |
| HOT SETS 22 | THERMAL SPRAY - HIGH HOLD |
GET TO KNOW OUR STYLING RANGES
Redken Styling products are now organized clearly by styler category: Hairsprays, Texture, Volume, Thermal Sprays, Dry Shampoo, Blow Dry, Shine. Take a look at each line below.
FIND YOUR NEW FAVORITE STYLER
Not seeing one of your go-to stylers? Our portfolio has been streamlined based on feedback and advice from professionals like you, so rest assured--we've got you covered! See our recommendations for any styling discontinuations.
