3 CLIENTS THAT WILL LOVE ROOT FUSION
Did you know that your clients spend over $100M on drugstore color?! Take back the dollars and offer your guests a professional solution. With Redken’s New Root Fusion, you can now provide clients with take-home root retouch kit, prescribed by YOU the stylist. Don’t worry, your clients aren’t transforming into your salon’s newest colorists. In this single-use kit, there is just enough for one small application of the part and hairline. The color fades in three weeks, so they’ll be back in your chair as scheduled!
Randy Currie, owner of Currie Salons with 5 locations spanning Pennsylvania and Delaware, has observed firsthand the value of Root Fusion for his clients. "With Redken Root Fusion, Redken has created the perfect on-the-go option for busy professionals, particularly working moms, who are juggling careers and family," said the salon owner with over 30 years in the business.
Wondering where to start? Here are a few clients that Root Fusion would be perfect for:
1. COLOR ME CORPORATE: It’s crunch time over at the office, and your client has a major meeting coming up. She already has enough to worry about at work, so when those “week 2 grays” peek through, provide her with Root Fusion! It’s the perfect boost of confidence to help her take on the stressful weeks ahead.
2. NO-GRAY VACAY: Is one of your clients headed on a big vacation to Hawaii and doesn’t want her grays to come along? Prescribe her a custom mix of Root Fusion! She can have her fun in the sun, but won’t take the formula and run. Remember, only a trained colorist can determine which color to prescribe and how to translate the label.
3. LOOK MA, NO ROOTS: Moms are hard-pressed to find time to beautify, especially new moms! Between work, soccer practice, and unexpected 3AM wake up calls, time has a way of flying by. So when those week 2 roots make an appearance, wouldn’t it be great to have something on hand to handle it? With Root Fusion, your new-mom clients can keep her hair looking fabulous until her next appointment!
Provide clients the satisfaction of no roots in between visits, and keep them coming back for that personalized service while you reap the revenue. If these clients sound familiar, consider offering them Root Fusion next time they stop by!
