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Redken all soft moisturizing shampoo for dry, brittle hair. Size 10.1 fl oz / 300 ml.

Dry, Damaged Hair

Dry, Damaged Hair

All Soft Shampoo

For Dry Damaged Hair
Hair softening shampoo with argan oil technology that transforms the texture of dry and brittle hair and delivers softness and manageability
Made with 100% recycled plastic* Made with 100% recycled plastic*
100% renewable energy factory* 100% renewable energy factory*
Vegan formula* Vegan formula*
See Details for more info See Details for more info
DETAILS

Hair softening shampoo with argan oil for dry hair that provides gently cleanses and softens your dry, brittle hair, 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness. 

A smart, targeted delivery system, the exclusive new RCT Protein Complex treats hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need.

  • Gently cleanses and softens
  • Replenishes moisture to dry hair using argan oil technology
  • Adds softness and transforms the texture of dry and brittle hair

*All Soft Shampoo, Conditioner, and Argan-6 oil vs. a non-conditioning shampoo

 

Awards:

2014 Glammy Award Winner for Best Shampoo from Specialty Store
Temptalia Editor's Choice Award Best Shampoo Best High End Shampoo
2018 Influenster's Reviewers' Choice Awards: Best in Beauty

 

OUR IMPACT:

Made of 100% recycled plastic*
*Except cap or pump


Formula made in factory using renewable energy*
*In the previous calendar year. Find more information on the L’Oreal Universal Registration Document


Veganformula

Vegan formula*
*No animal derived ingredients


HOW TO USE
  • Apply to wet hair. Massage into lather. Rinse thoroughly.
  • For best results, follow with All Soft Conditioner
  • For intensified moisture and softness, apply All Soft Heavy Cream to dry hair
INGREDIENTS
ACTIVE
A smart, multi-targeted delivery system with 3 proteins attracted to where the hair needs it the most.

SOY PROTEIN
Helps add structure by sealing in moisture and boosts body.

ARGININE
Helps condition hair by stimulating the scalp.

SEPICAP
Helps restore the look of ends.

MOISTURIZING FACTOR
Replenishes and maintains essential moisture balance, keeping hair moist and soft.

ARGAN OIL
Penetrates hair fiber to be silkier and shinier with an intense softness.


ALL INGREDIENTS

AQUA/WATER/EAU, SODIUM LAURETH SULFATE, DIMETHICONE, DISODIUM COCOAMPHODIACETATE, GLYCOL DISTEARATE, HEXYLENE GLYCOL, SODIUM CHLORIDE, COCAMIDE MIPA, PARFUM/FRAGRANCE, SODIUM PCA, SALICYLIC ACID, BENZOIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CARBOMER, CITRIC ACID, PROPYLENE GLYCOL, SODIUM CITRATE, DISODIUM EDTA, SODIUM COCOYL AMINO ACIDS, POTASSIUM DIMETHICONE PEG-7 PANTHENYL PHOSPHATE, SODIUM SARCOSINATE, BENZYL ALCOHOL, ARGANIA SPINOSA KERNEL OIL, ARGININE, HYDROLYZED SOY PROTEIN, COUMARIN, LINALOOL, LIMONENE, FUMARIC ACID, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 15510/ORANGE 4, PHENOXYETHANOL, CI 17200/RED 33, TETRASODIUM EDTA, POTASSIUM SORBATE, SODIUM HYDROXIDE (D184463/1)
Environmental & Social Impact

Redken is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of Redken Products compared to other L’Oreal Groupe products in the same category around the world in 2020. 

The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle. 

Learn more about the methodology, here

Overall environmental impact

Compared to other similar L’Oreal  Groupe Products sold worldwide in 2020 
SCORE_B
Carbon Footprint
c02

99 g(1) per average amount used

96 g per 10mL

Water Footprint
H2O

9.6 (2) per average amount used

9.2 per 10mL


Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment.  The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.

Made in a responsible manufacturing plant.

Made in the United States of America at a responsible plant

Waste Recovery : 96%

Renewable Energy: >99%

Packaging Facts :

% of carboard/paper certified FSC or PEFC(TM): 0%

% of bottle made of recycled material (3): 100%

Refillable or Rechargeable: No

Social Impact of the product

The ingredients and components of this product are sourced from suppliers committed to respect the Fundamental principles of the UN on labor standards.

9 1 or more suppliers used in the making of this product are part of the Supports Inclusive Supplier

(1) Grams of CO2 equivalent ("shampoo" category average = 98g)
(2) Water index including water quality + water scarcity (m3) - "shampoo" category average = 9.7
(3) Excuding pumps and/or caps
(4) Recycling instructions may vary locally

Discover our evaluation methodology and all that we are implementing to reduce our impacts together.

Reviews

Rating Snapshot

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2783 reviews with 5 stars.
643 reviews with 4 stars.
170 reviews with 3 stars.
40 reviews with 2 stars.
74 reviews with 1 star.

Overall Rating

4.6
364 out of 429 (85%) reviewers recommend this product

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    Filter Reviews

    1 to 8 of 3710 Reviews .
    1 – 8 of 3710 Reviews
    Review 1
    Votes 0
    7 years ago
    This is my all-time favorite shampoo! I know everyone has different desires for their hair texture, but for me, I want my hair to be silky soft, shiny, and smooth. And this shampoo, combined with the matching conditioner, delivers exactly what I want! If I have been using other shampoos to change up my routine, I can always see an immediate difference in the softness of my hair, even after just one wash! My only complaint about Redken overall as a brand is the scent. I wish it smelled better. Not that it smells bad, but it's not great either. This shampoo can be expensive so I have to wait for sales before I can buy it!

    Originally posted on redken.com

    Hawaii County, HI, United States
    Review 1
    Votes 0
    Age55 to 64
    GenderFemale

    First Time

    9 years ago
    This is my first time using the All Soft line and I really like it! I don't know about the old formula, but this formula so far is working for me. I have long, fine and color treated hair. I live in a high humidity area where humidity is 80% and higher. I gave a rating of four stars because I've only started using this line or else I would rate it a five star. I purchased the All Soft shampoo and conditioner along with the extreme conditioner and oil. My hair after washing and conditioning is soft. I purchased this line because of my hair can be frizzy with our high humidity. So far, this line does not weigh my hair down like some of the other reviews states, so I am lucky!

    Yes, I recommend this product.

    Originally posted on redken.com

    Review 1
    Votes 0
    7 years ago
    I love this Shampoo! I use the Conditioner as well! My Hair is pretty thick and wavy, not very oily either. Just a little bit lathers up quite a bit and doesn't leave your feeling too stripped once rinsed. I usually wash my Hair every other day or so to keep it nice and healthy. Something that really sold me on this as a lifetime user was that I have seborrheic dermatitis (cradle cap) and once I started using this I haven't had a flare up or even itch believe it or not. It can be pricy but if you take advantage of the frequent sales at Ulta you can stock and only pay 15$ a piece for the big ones and it lasts a really long time. For two people mine usually lasts a few months.

    Originally posted on redken.com

    Review 1
    Votes 0

    Soft Lover

    4 years ago
    [This review was collected as part of a promotion.] Redken is no stranger to the hairdressing brand in the United States. The product classification of this brand is very detailed. There are many kinds of shampoos alone, striving to meet any needs of customers for hair. Golden Bottle: All soft The audience is wide, even if the scalp loves to get oily, it is completely acceptable, and it is still refreshing without washing the hair for two days. The key is that the hair is refreshing and the hair ends are plump and smooth. After washing, the hair becomes soft and shiny. Besides, I think its scent is quite good. Very rare. Big bottle, very cost-effective.

    Originally posted on redken.com

    Review 1
    Votes 0

    Surprisingly impressed

    4 years ago
    [This review was collected as part of a promotion.] I have 3C/4A hair so I honestly wasn't expecting much out of this shampoo. I can honestly say I was pleasantly surprised. First, it lathers well and cleans thoroughly. I intentionally washed it on pretty dirty hair with lots of product build-up just to see how it would perform. My hair was also really day. It cleaned my hair well. I could already feel my curls softening just by using the shampoo. It was almost instant moisture. As far as the smell, it didn't wow me. It is a nice scent, but just normal in my opinion. The performance of the shampoo had me excited to try the conditioner. #voxbox

    Originally posted on redken.com

    Colorado, United States
    Review 1
    Votes 0
    Age35 to 44

    Leaves Hair Greasy!

    11 years ago
    I am disappointed in this shampoo and conditioner and I am stuck with another 1/2 liter to use up. It leaves my hair horribly greasy. I agree with all of the other reviewers that have commented about waxy, dirty hair at the roots and straw-like everywhere else. I have been careful to not apply the conditioner to my scalp thinking that was the problem. Nope! The shampoo alone leaves it just as bad. I am now resorting to Neutrogena Anti-residue shampoo to clean up the mess this product has made of my hair. As soon as I return to using the All Soft, the grease bomb reappears after only 1-2 uses.

    Originally posted on redken.com

    Response from redken.com:
    11 years ago
    ccc
    We are sorry you had a problem with our products. If for any reason our products are not satisfactory, please review our Quality Guarantee Policy
    Review 1
    Votes 0
    6 years ago
    I wanted to love the all soft line, because I generally love Redken products and haven’t had a bad experience, but the all soft line is just too much for my hair. It smells wonderful, and certainly is moisturizing, but when using this, my hair skips the soft phase and goes straight to greasy af. I’ve tried using smaller amounts, and I never use conditioner higher than the bottom 5 inches of my hair, but no matter what, my hair gets instant oily with this. If you have extremely thick hair, or extremely dry hair, you may actually like this, but my hair is fine, and no longer color treated.

    Originally posted on influenster.com

    Response from redken.com:
    4 years ago
    Consumer Care Center
    Hello there Kelseystone, We are sorry to hear All Soft Shampoo made your hair feel greasy. We make every effort to provide the highest quality products that exceed the expectations of our consumers and want to know whenever a product is not satisfactory. Please know, all of your comments will be shared with the rest of the team. Thank you for giving it a try!
    Los Angeles
    Review 1
    Votes 0

    I absolutely love this shampoo! It is my new go to

    3 years ago
    [This review was collected as part of a promotion.] Redken All Soft Mega has a texture more akin to an ointment than a typical cream conditioner since it is thicker and more humectant. It works effectively as a conditioning mask and travels readily through the hair. The "aloe + 7% nourish compound" in this product moisturizes and fortifies extremely dry, course hair. I started use this in June on the advice of my Ulta Salon stylist. My naturally curly hair was severely dry and damaged from over-coloring and regular heat styling in the months prior. I had previously used the original Redken All Soft with less than stellar results, but this conditioner lived up to its promises. It's the first hair conditioner I've ever used to make my coarse hair soft.

    Yes, I recommend this product.

    Originally posted on redken.com

    1 – 8 of 3710 Reviews