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Redken all soft moisturizing shampoo for dry, brittle hair. Size 10.1 fl oz / 300 ml.

Dry, Damaged Hair

Dry, Damaged Hair

All Soft Shampoo

For Dry Damaged Hair
Hair softening shampoo with argan oil technology that transforms the texture of dry and brittle hair and delivers softness and manageability
Made with 100% recycled plastic* Made with 100% recycled plastic*
100% renewable energy factory* 100% renewable energy factory*
Vegan formula* Vegan formula*
See Details for more info See Details for more info
DETAILS

Hair softening shampoo with argan oil for dry hair that provides gently cleanses and softens your dry, brittle hair, 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness. 

A smart, targeted delivery system, the exclusive new RCT Protein Complex treats hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need.

  • Gently cleanses and softens
  • Replenishes moisture to dry hair using argan oil technology
  • Adds softness and transforms the texture of dry and brittle hair

*All Soft Shampoo, Conditioner, and Argan-6 oil vs. a non-conditioning shampoo

 

Awards:

2014 Glammy Award Winner for Best Shampoo from Specialty Store
Temptalia Editor's Choice Award Best Shampoo Best High End Shampoo
2018 Influenster's Reviewers' Choice Awards: Best in Beauty

 

OUR IMPACT:

Made of 100% recycled plastic*
*Except cap or pump


Formula made in factory using renewable energy*
*In the previous calendar year. Find more information on the L’Oreal Universal Registration Document


Veganformula

Vegan formula*
*No animal derived ingredients


HOW TO USE
  • Apply to wet hair. Massage into lather. Rinse thoroughly.
  • For best results, follow with All Soft Conditioner
  • For intensified moisture and softness, apply All Soft Heavy Cream to dry hair
INGREDIENTS
ACTIVE
A smart, multi-targeted delivery system with 3 proteins attracted to where the hair needs it the most.

SOY PROTEIN
Helps add structure by sealing in moisture and boosts body.

ARGININE
Helps condition hair by stimulating the scalp.

SEPICAP
Helps restore the look of ends.

MOISTURIZING FACTOR
Replenishes and maintains essential moisture balance, keeping hair moist and soft.

ARGAN OIL
Penetrates hair fiber to be silkier and shinier with an intense softness.


ALL INGREDIENTS

AQUA/WATER/EAU, SODIUM LAURETH SULFATE, DIMETHICONE, DISODIUM COCOAMPHODIACETATE, GLYCOL DISTEARATE, HEXYLENE GLYCOL, SODIUM CHLORIDE, COCAMIDE MIPA, PARFUM/FRAGRANCE, SODIUM PCA, SALICYLIC ACID, BENZOIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CARBOMER, CITRIC ACID, PROPYLENE GLYCOL, SODIUM CITRATE, DISODIUM EDTA, SODIUM COCOYL AMINO ACIDS, POTASSIUM DIMETHICONE PEG-7 PANTHENYL PHOSPHATE, SODIUM SARCOSINATE, BENZYL ALCOHOL, ARGANIA SPINOSA KERNEL OIL, ARGININE, HYDROLYZED SOY PROTEIN, COUMARIN, LINALOOL, LIMONENE, FUMARIC ACID, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 15510/ORANGE 4, PHENOXYETHANOL, CI 17200/RED 33, TETRASODIUM EDTA, POTASSIUM SORBATE, SODIUM HYDROXIDE (D184463/1)
Environmental & Social Impact

Redken is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of Redken Products compared to other L’Oreal Groupe products in the same category around the world in 2020. 

The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle. 

Learn more about the methodology, here

Overall environmental impact

Compared to other similar L’Oreal  Groupe Products sold worldwide in 2020 
SCORE_B
Carbon Footprint
c02

99 g(1) per average amount used

96 g per 10mL

Water Footprint
H2O

9.6 (2) per average amount used

9.2 per 10mL


Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment.  The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.

Made in a responsible manufacturing plant.

Made in the United States of America at a responsible plant

Waste Recovery : 96%

Renewable Energy: >99%

Packaging Facts :

% of carboard/paper certified FSC or PEFC(TM): 0%

% of bottle made of recycled material (3): 100%

Refillable or Rechargeable: No

Social Impact of the product

The ingredients and components of this product are sourced from suppliers committed to respect the Fundamental principles of the UN on labor standards.

9 1 or more suppliers used in the making of this product are part of the Supports Inclusive Supplier

(1) Grams of CO2 equivalent ("shampoo" category average = 98g)
(2) Water index including water quality + water scarcity (m3) - "shampoo" category average = 9.7
(3) Excuding pumps and/or caps
(4) Recycling instructions may vary locally

Discover our evaluation methodology and all that we are implementing to reduce our impacts together.

Reviews

Rating Snapshot

Select a row below to filter reviews.
2767 reviews with 5 stars.
643 reviews with 4 stars.
169 reviews with 3 stars.
40 reviews with 2 stars.
74 reviews with 1 star.

Overall Rating

4.6
348 out of 413 (84%) reviewers recommend this product

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    Filter Reviews

    1 to 8 of 3693 Reviews .
    1 – 8 of 3693 Reviews
    Review 1
    Votes 0
    7 years ago
    This is my all-time favorite shampoo! I know everyone has different desires for their hair texture, but for me, I want my hair to be silky soft, shiny, and smooth. And this shampoo, combined with the matching conditioner, delivers exactly what I want! If I have been using other shampoos to change up my routine, I can always see an immediate difference in the softness of my hair, even after just one wash! My only complaint about Redken overall as a brand is the scent. I wish it smelled better. Not that it smells bad, but it's not great either. This shampoo can be expensive so I have to wait for sales before I can buy it!

    Originally posted on influenster.com

    Hawaii County, HI, United States
    Review 1
    Votes 0
    Age55 to 64
    GenderFemale

    First Time

    9 years ago
    This is my first time using the All Soft line and I really like it! I don't know about the old formula, but this formula so far is working for me. I have long, fine and color treated hair. I live in a high humidity area where humidity is 80% and higher. I gave a rating of four stars because I've only started using this line or else I would rate it a five star. I purchased the All Soft shampoo and conditioner along with the extreme conditioner and oil. My hair after washing and conditioning is soft. I purchased this line because of my hair can be frizzy with our high humidity. So far, this line does not weigh my hair down like some of the other reviews states, so I am lucky!

    Yes, I recommend this product.

    Originally posted on redken.com

    Review 1
    Votes 0
    7 years ago
    I love this Shampoo! I use the Conditioner as well! My Hair is pretty thick and wavy, not very oily either. Just a little bit lathers up quite a bit and doesn't leave your feeling too stripped once rinsed. I usually wash my Hair every other day or so to keep it nice and healthy. Something that really sold me on this as a lifetime user was that I have seborrheic dermatitis (cradle cap) and once I started using this I haven't had a flare up or even itch believe it or not. It can be pricy but if you take advantage of the frequent sales at Ulta you can stock and only pay 15$ a piece for the big ones and it lasts a really long time. For two people mine usually lasts a few months.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Soft Lover

    4 years ago
    [This review was collected as part of a promotion.] Redken is no stranger to the hairdressing brand in the United States. The product classification of this brand is very detailed. There are many kinds of shampoos alone, striving to meet any needs of customers for hair. Golden Bottle: All soft The audience is wide, even if the scalp loves to get oily, it is completely acceptable, and it is still refreshing without washing the hair for two days. The key is that the hair is refreshing and the hair ends are plump and smooth. After washing, the hair becomes soft and shiny. Besides, I think its scent is quite good. Very rare. Big bottle, very cost-effective.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Surprisingly impressed

    4 years ago
    [This review was collected as part of a promotion.] I have 3C/4A hair so I honestly wasn't expecting much out of this shampoo. I can honestly say I was pleasantly surprised. First, it lathers well and cleans thoroughly. I intentionally washed it on pretty dirty hair with lots of product build-up just to see how it would perform. My hair was also really day. It cleaned my hair well. I could already feel my curls softening just by using the shampoo. It was almost instant moisture. As far as the smell, it didn't wow me. It is a nice scent, but just normal in my opinion. The performance of the shampoo had me excited to try the conditioner. #voxbox

    Originally posted on influenster.com

    Colorado, United States
    Review 1
    Votes 0
    Age35 to 44

    Leaves Hair Greasy!

    11 years ago
    I am disappointed in this shampoo and conditioner and I am stuck with another 1/2 liter to use up. It leaves my hair horribly greasy. I agree with all of the other reviewers that have commented about waxy, dirty hair at the roots and straw-like everywhere else. I have been careful to not apply the conditioner to my scalp thinking that was the problem. Nope! The shampoo alone leaves it just as bad. I am now resorting to Neutrogena Anti-residue shampoo to clean up the mess this product has made of my hair. As soon as I return to using the All Soft, the grease bomb reappears after only 1-2 uses.

    Originally posted on redken.com

    Response from redken.com:
    11 years ago
    ccc
    We are sorry you had a problem with our products. If for any reason our products are not satisfactory, please review our Quality Guarantee Policy
    Review 1
    Votes 0
    5 years ago
    I wanted to love the all soft line, because I generally love Redken products and haven’t had a bad experience, but the all soft line is just too much for my hair. It smells wonderful, and certainly is moisturizing, but when using this, my hair skips the soft phase and goes straight to greasy af. I’ve tried using smaller amounts, and I never use conditioner higher than the bottom 5 inches of my hair, but no matter what, my hair gets instant oily with this. If you have extremely thick hair, or extremely dry hair, you may actually like this, but my hair is fine, and no longer color treated.

    Originally posted on influenster.com

    Response from redken.com:
    4 years ago
    Consumer Care Center
    Hello there Kelseystone, We are sorry to hear All Soft Shampoo made your hair feel greasy. We make every effort to provide the highest quality products that exceed the expectations of our consumers and want to know whenever a product is not satisfactory. Please know, all of your comments will be shared with the rest of the team. Thank you for giving it a try!
    Los Angeles
    Review 1
    Votes 0

    I absolutely love this shampoo! It is my new go to

    3 years ago
    [This review was collected as part of a promotion.] Redken All Soft Mega has a texture more akin to an ointment than a typical cream conditioner since it is thicker and more humectant. It works effectively as a conditioning mask and travels readily through the hair. The "aloe + 7% nourish compound" in this product moisturizes and fortifies extremely dry, course hair. I started use this in June on the advice of my Ulta Salon stylist. My naturally curly hair was severely dry and damaged from over-coloring and regular heat styling in the months prior. I had previously used the original Redken All Soft with less than stellar results, but this conditioner lived up to its promises. It's the first hair conditioner I've ever used to make my coarse hair soft.

    Yes, I recommend this product.

    Originally posted on redken.com

    1 – 8 of 3693 Reviews

    Reviews

    Rating Snapshot

    Select a row below to filter reviews.
    2767 reviews with 5 stars.
    643 reviews with 4 stars.
    169 reviews with 3 stars.
    40 reviews with 2 stars.
    74 reviews with 1 star.

    Overall Rating

    4.6
    348 out of 413 (84%) reviewers recommend this product

    Review this Product

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      Filter Reviews

      9 to 38 of 3693 Reviews .
      9 – 38 of 3693 Reviews
      Grand Rapids Mi
      Review 1
      Votes 0

      Smother hair

      4 years ago
      [This review was collected as part of a promotion.] Redken All Soft Shampoo & Conditioner, Love this brand and all of their shampoos and conditioners. The product was better than I expected. I have very thick, color treated, dry hair and this has been the best I have found for my hair, this shampoo and conditioner actually makes my hair like silk. I have never used anything so good. It starts working immediately. Keeps my hair moisturized without a heavy or greasy feel. A little of this goes a long way. It smooths my hair and makes it easier to style. I use the conditioner as well but only twice a week. I highly recommend this product

      Yes, I recommend this product.

      Originally posted on redken.com

      Review 1
      Votes 0
      7 years ago
      I've been seeing this shampoo for years when I go to cut my hair and I've always wanted it, but it was expensive so I didn't. With my new job I I decided I could afford it so I finally bought it and was so excited and it just ended up a huge disappointment. It makes my hair greasy and flat and actually sticky it's so gross. I have to use a clarifying shampoo every few days just so my hair doesn't look disgusting which has completely stripped the color and has dried it out. I would just throw it out if it hadn't been expensive. I also don't like the smell it reminds me of a car wash.

      Originally posted on influenster.com

      Response from redken.com:
      7 years ago
      Consumer Care Department
      Hi marisb7345! Thank you for sharing your experience with our All Soft Argan Oil Shampoo. We are so sorry to hear the product did not exceed your expectations and made your hair flat. Perhaps this shampoo was to heavy for you. We suggest you try our Beach Envy Shampoo! You can find this product here http://tinyurl.com/ybd6qbss. We appreciate your feedback!
      Review 1
      Votes 0
      7 years ago
      I have used this shampoo for years. The All Soft Shampoo and Conditioner are my holy grails. I have tried so many other Redken shampoos and other brands as well and I always come back to All Soft. I have long fine hair, but a lot of it. I have color treated hair. My hair used to be frizzy and thick and coarse and I believe after using this, it has changed my hair for the good. It's manageable, soft and lets me style my hair without weighing it down. It has acted like a slow gradual Keratin Treatment as a long-term effect, and softens after just one use! I shampoo twice and it cleans very well. No matter what shampoo I use, I still use a clarifying shampoo 2 times a month. Regardless, this is my favorite!

      Originally posted on influenster.com

      Review 1
      Votes 0

      You’re going to want this

      4 years ago
      [This review was collected as part of a promotion.] I’ve never used Redken shampoo or conditioner before now. I’m an ICU nurse and have been washing my hair practically everyday I come home from work plus wearing it up or in a scrubs cap. Not to mention that my hair is colored. So my hair has seen some things for the past two years. First the scent it’s not overly scented. I have fine hair so a little goes a long way. My hair looks healthy and soft even after styling it. I’ve tried many hair shampoo and conditioners lately and this one ranks up into my top 5. Would recommend for someone that has long, thick, or color treated hair!

      Originally posted on influenster.com

      Review 1
      Votes 0
      6 years ago
      This is a very good conditioner and I would’ve given it 5 stars BUT it is a thick heavy conditioner and it seemed to make my hair feel oily. I liked the silkiness & smoothness it gave my hair, but I have oily hair anyways and have to shampoo my hair every other day or my hair will literally look like a grease pit, lol. I have talked to a few others that use this and they LOVE this! They also have dry hair. So there you have it. It does smell great. Not too pricey and if you’re one of those with rather dry hair, get it & try it out! You won’t be disappointed. I highly recommend!

      Originally posted on influenster.com

      Connecticut
      Review 1
      Votes 0

      Love this shampoo

      2 years ago
      [This review was collected as part of a promotion.] I am a long time Redken user for both shampoo and conditioner and typically use the color extend ones as I do color my hair. I was excited to try the All Soft shampoo as I feel like my hair has been somewhat dry and dull lately and I was not disappointed. I could already tell a difference in the shower in how soft but clean my hair felt. I will be incorporating the All Soft shampoo into my hair chair routine alternating with the color extend. The only downside for me is the price, however I will continue to use as I see such a difference in my hair with using better products.

      Yes, I recommend this product.

      Originally posted on redken.com

      Review 1
      Votes 0

      high quality product

      4 years ago
      [This review was collected as part of a promotion.] This shampoo surprised me a bit because I didn’t think it would even compare to what I am currently using, but I actually really like this product too. I feel a noticeable softness in my hair after use. It smells like a salon shampoo which makes a pleasant shower experience and it comes with a really nice amount of product. The only reason why I am not giving a full 5 stars is because I think I’m still going to go back to my original shampoo when I’m done with this (briogeo). I might switch between the two sometimes though because I do really enjoy the experience of using this.

      Originally posted on influenster.com

      Review 1
      Votes 0

      great on my bleached hair!

      4 years ago
      [This review was collected as part of a promotion.] This is such a great shampoo. My hair is bleached from balayage and it did a great job making my hair softer and look more healthy after all the color. I recently went on vacation and the hotel water did not work well with my hair. Once I got home, I used the Redken All Soft and my hair feels soft and shiny again. I noticed my hair isn't dull after using this and I really like the smell. I definitely recommend this to anyone with damaged hair that needs extra moisture. I love the half liter size because I only wash my hair 2-3 times a week. The size will last me a long time!

      Originally posted on influenster.com

      Tucson, AZ
      Review 1
      Votes 0
      Age25 to 34
      GenderFemale

      SoSoft

      2 years ago
      Been using this shampoo and conditioner for 9 months now. I have never had healthier hair. I have curly hair and it can get pretty tangly and damaged. I don’t have to worry about that anymore. Redken So Soft has changed everything. I started out using only every other wash because I wanted the product to last longer, I now use consistently every wash and I can’t express how amazing my hair feels and smells! Not to mention friends and family see a difference in my hair and want to know my secret. I get compliments everywhere I go about how long and shiny my hair is.

      Yes, I recommend this product.

      Originally posted on redken.com

      Review 1
      Votes 0
      7 years ago
      I LOVE this shampoo and conditioner duo. I used it in the past and loved it, but for some reasons I stopped. I recently have gone back to using it and it's as good as I remembered. This makes my hair so soft and so easy to manage. I don't straighten my hair, but when I do after using this - it straightens so easily. It's a little pricey but Ulta often has deals on the jumbo sizes of this and I always grab a couple. I have fine, long, blonde hair and was worried about this causing it to look flat, but it makes my hair lightweight and smooth. It's amazing. Give it a try!!

      Originally posted on influenster.com

      Atlanta
      Review 1
      Votes 0

      I would buy this product again

      2 years ago
      [This review was collected as part of a promotion.] I have used Redken before. I generally buy the Color Treated formula for my hair since I religiously cover my greys. However my hair is also usually pretty dry and low porousity so I decided to try this to see if it left my hair feeling less like straw. I can genuinely say that it left my hair feeling very soft and clean. Would definitely buy this again. Weirdly my only complaint with this series of products is the white print on the gold bottle. I am blind in the shower without my glasses so reading directions on the bottle is hard with this product design decision,

      Yes, I recommend this product.

      Originally posted on redken.com

      Phoenix, Arizona
      Review 1
      Votes 0
      Age55 to 64
      GenderFemale

      All Soft Shampp

      10 years ago
      I've never posted a review. However, I've never been disappointed with one of Redkens products. I started using their Amino Pon Shampoo when I was in high school in 1970. I've used the All Soft since it came out several years ago. I've just purchased another gallon. What a disappointment. What a mess in my hair. Waxy build up. Itchy scalp. Dull lifeless hair. My combs had to be cleaned with a Qtip and the product would stick between my fingers. My brushes had to be washed with dish soap and a scrub brush. The shampoo will not rinse from my hair with plain water. I've had to purchase a deep cleansing shampoo from another company to remove the mess. Redken has always been my lifeline in beauty products. What are you doing?

      No, I do not recommend this product.

      Originally posted on redken.com

      Response from redken.com:
      10 years ago
      ccc
      Thank you for being a long time user of Redken products. Please call us so we may assist you, We are concerned with the experience you are having. We can be reached at 888.448.9617 Monday through Friday 9-7 pm est. When calling in use ref# 760934, which is for your use only. An advocate will be waiting to speak with you direct.
      Review 1
      Votes 0

      Soft and Smooth Hair

      4 years ago
      [This review was collected as part of a promotion.] This shampoo lathers really beautifully, a little goes a very long way. This shampoo not only cleanses really well, removing stubborn dirt and product residue, but it also helps build volume at the root of my hair. The shampoo smells like a high end salon shampoo. This shampoo really softens the texture of my hair and smooths out my hair! My hair is typically quite frizzy when it strays to dry but with this shampoo, it’s stays so smooth and soft. This formula really reduces the amount of frizz I have. My hair is also quite damaged from hair dye and heat styling but this formula make my hair feel so smooth and touchable! It’s really impressive how it repairs damage. This is definitely a shampoo I’ll be purchasing in the future!

      Originally posted on influenster.com

      Review 1
      Votes 0
      7 years ago
      I started using this shampoo (and conditioner) after using another high end product that left my hair feeling dirty and dry. After the first wash with this Redken shampoo & conditioner, I could feel and see a difference in my hair. The shampoo has a honest scent, but it’s not overwhelming and won’t leave your hair with a strong honey odor. It doesn’t take a ton of shampoo to clean my hair, so even the small bottle will last me longer than drugstore shampoos. I definitely love this shampoo. I would highly recommend it if you want healthier and softer hair.

      Originally posted on influenster.com

      union city
      Review 1
      Votes 0

      Pretty Close to Kerastase Shampoo quality

      3 years ago
      [This review was collected as part of a promotion.] Amazing!!! I received this product in exchange for my honest review and this is my first time using it. It's extremely soft, buttery, and velvety smooth!! I have long, medium-thick hair, and I only needed a small amount of the product I had to use. The final rinse was incredible. My hair felt like it had been treated with a leave-in conditioner. I've tried so many different types of shampoo, conditioner, and leave-in conditioner at every price point from very high to extremely low. This shampoo has the same result as the Kerastase shampoo that I use.

      Yes, I recommend this product.

      Originally posted on redken.com

      Chicago, IL
      Review 1
      Votes 0

      Absolutely Love the Redken All Soft Shampoo

      2 years ago
      [This review was collected as part of a promotion.] I absolutely love the Redken All Soft shampoo, conditioner, and Argan-6 oil. My hair was brittle, dry, and thin, but after using these products, it has become soft, shiny, silky, and feels healthy again. Even my hairdresser noticed the positive change after a color touch-up and asked what I had been doing differently. I attribute the transformation to the Redken All Soft trio. The conditioner is thick, so only a small amount is needed, and the Argan-6 oil is perfect for the ends. Highly recommended for those looking to revive and nourish their hair!

      Yes, I recommend this product.

      Originally posted on redken.com

      La Verne CA
      Review 1
      Votes 0

      Nourishing and NOT heavy!!

      4 years ago
      [This review was collected as part of a promotion.] I am obsessed with this shampoo and already ordered jumbo bottles. I was nervous at first about how thick this shampoo was and I thought it might be to heavy and weigh my hair down, but NO way!! This shampoo and conditioner are both thick as lotion but cleans SO good and does not weigh my hair down. It washes out wonderful and smells clean too. I like that the scent is light and clean too. My hair is thick and dry so this was a total A+ for me! I have twin daughters with thick hair too and we were fighting and hiding the bottles for the last wash :)

      Yes, I recommend this product.

      Originally posted on redken.com

      Review 1
      Votes 0
      7 years ago
      just purchased my Redken All Soft dhampoo and co ditioner. The first thing I noticed was the amazing smell. I have such long thick hair that I'm used to using a lot of shampoo. But a little goes a long way with this shampoo. I had to rinse for a long time because I used way too much. <br style="font-size: 12px; background-color: rgb(255, 255, 255);">I am so impressed with this shampoo. My hair is very brittle and dry. It's super curly and gets frizzy very easily. After washing with this afew times, my hair feels amazing and soft. My ends look 10 times better and I've definitely noticed less breakage. <br style="font-size: 12px; background-color: rgb(255, 255, 255);">I would recommend this to anyone with dry or damaged hair. It's amazing!

      Originally posted on influenster.com

      Review 1
      Votes 0
      6 years ago
      I really love this conditioner. It really does make your hair softer! I don’t buy it very often because I like something heavier, opting for the All Soft mask, but it’s still great if you just want and instant conditioner without taking extra time. The scent is a beautiful fresh, “natural” coconut smell. I would love to use the shampoo with this, to further enjoy the fragrance, but it still contains sulfates, which I find dries my hair and fades my color. Redken, please make a sulfate-free All Soft shampoo!!! Redken All Soft Argan Oil Shampoo

      Originally posted on influenster.com

      Review 1
      Votes 0
      7 years ago
      It has a delicate honey scent that doesn't linger, which is good because perfumes give me headaches. It also seems to clean decently, and is not too harsh on my damaged ends. The real bonus is the keratin complex that is probably why my hair feels so baby soft (seriously kids -- time I stress the softness. The first time I used this, I kept twirling my hair all day at work because it felt so wonderful). It really does what it says it will. <br style="color: rgb(51, 51, 51); font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);">

      Originally posted on influenster.com

      Review 1
      Votes 0

      Silky smooth

      4 years ago
      [This review was collected as part of a promotion.] I’ve had this product for a few weeks testing. I also went the length of testing it on different hair types. This product is absolutely fantastic for medium to thick hair! Makes your hair feel like butter! On the other hand, with thin hair it was a different story - it gave the same buttery effect but left zero body - it made the hair seem a lot thinner/finer than normal. When using the shampoo, i definitely recommend lathering it in your hands for about 10-15 seconds to coat every strand evenly. With the conditioner it’s super thick which is great! But definitely make sure to wash it out with cold water to ensure you get the mega softness! The size of the bottles are great! And the actual bottles are soft and easy to squeeze product out of!

      Originally posted on influenster.com

      Review 1
      Votes 0
      7 years ago
      I used this years ago upon getting it recommended by my hair stylist -- i was in a search for a shampoo/conditioner combo that would help my dry/brittle hair back when i used heat tools on my curls. Initially I really enjoyed it and felt like it made my hair softer. I discontinued my usage after a few bottles, i felt it made my hair limp and was not helping with split ends or breakage. At the time it wasn't an issue for me, but I do not love that it has sulfates in it and found when i switched to a sulfate free shampoo my hair felt healthier.

      Originally posted on influenster.com

      Response from redken.com:
      7 years ago
      Consumer Care Department
      Hello! Thank you for sharing your experience with this product. We are sorry to hear the product does not meet your expectations and left your hair feeling limp. We appreciate your feedback. We will be forwarding your feedback to other members of our team!
      NC
      Review 1
      Votes 0

      Check dates of reviews!

      11 years ago
      I notice that most of the positive reviews of All Soft shampoo and conditioner are for the OLD formula. The new formula has mostly negative reviews. They have ruined his fabulous shampoo! It makes my hair heavy and sticky, there's too much argan oil in it. The old formula made my hair silky and light. Someone said the old formula had avocado oil, whatever it was, please change it back! I won't be buying the new. It's so irritating when a company changes a formula that was working, I really don't understand it! Please listen to your customers!

      No, I do not recommend this product.

      Originally posted on redken.com

      Review 1
      Votes 0

      everyone thought I got my hair done!

      4 years ago
      [This review was collected as part of a promotion.] I knew I liked how my hair looked and felt after using this, but I had no idea other people would notice! I styled my hair the same way as usual, yet everyone, husband included, kept complimenting my hair. it was lighter, bouncier and way softer than usual. I double washed, per usual, and boy did I get a sudsy lather on the second wash! it smells so great too; clean and fresh without being too perfume like. I have root tapped bayalage and this hasn't affected my color at all. I've been loving this and would totally recommend it to anyone!

      Originally posted on influenster.com

      Review 1
      Votes 0
      7 years ago
      TOO SOFT! This product definitely does what it says on the tin, but too much so for my hair. I have really thick/frizzy/coarse hair so I am always looking for products to counteract this. I tried this as I received a travel size sample of the shampoo and the conditioner from FeelUnique.com. Cant disagree that it does what it says but I couldnt style my hair as it was so soft and static. I love RedKen as a brand and my daily shampoo is by them. I wouldnt repurchase this particular product because it doesnt work for me, smells great though!

      Originally posted on influenster.com

      Response from redken.com:
      7 years ago
      consumer care center
      Thank you for sharing your comments about our All Soft Shampoo. The opinions of our customers are important to us when making decisions about our products. We appreciate your comments, and will be sharing them with others in our company.
      Review 1
      Votes 0

      SOFT!

      4 years ago
      [This review was collected as part of a promotion.] Rarely do I see results the very first time I use a shampoo + conditioner, but this absolutely made my hair softer, smoother, silkier & shinier. I’m so impressed with it. My hair is naturally long, thick, frizzy & coarse, I frequently compare it to a horses mane because it’s just naturally rough. We went & got professional family pics taken a few days after using this & I kept looking like omg my hair looks so NICE! Redken is definitely going to be a staple in my hair routine from now on. It has a great salon quality scent to it as well!

      Originally posted on influenster.com

      New York
      Review 1
      Votes 0
      Age45 to 54
      GenderFemale

      Hate the new formula!

      11 years ago
      The old formula was AMAZING!!!!!!!!!! I couldn't understand why the shampoo and condition was no longer giving me the same fabulous results till I realized that they changed the formula. I have no idea why they would do that but I no longer use their products. I've tried some of their other shampoos and conditioners but none of them even come close to the results from their old All Soft shampoo and condition! They had a superior product, I hope that they go back to their old formula and make their customers happy!!!!!!!!!!!!!!!!!!!!!!!!!

      No, I do not recommend this product.

      Originally posted on redken.com

      Review 1
      Votes 0

      Not my fave

      4 years ago
      [This review was collected as part of a promotion.] This is an ok shampoo but I don’t think it’s particularly moisturizing compared to other moisturizing products that I’ve tried. It has a nice scent from the argan oil and the packaging claims it has a “2% moisture complex” but I’m not sure what that means to be honest lol. I like that it comes in a half liter size because I like trying new products and I don’t typically use the larger liter sizes so this is a nice option. Overall, it didn’t really blow me away on the results so I don’t think I would end up purchasing this on my own.

      Originally posted on influenster.com

      Response from redken.com:
      4 years ago
      Consumer Care Center
      Hello there Stephlachi, We are sorry to hear you did not get the results you were expecting from our All Soft Shampoo. The opinions of our customers are important to us when making decisions about our products. We appreciate your comments, and will be sharing them with others in our company. Thank you for giving it a try!
      Review 1
      Votes 0

      Soft and Shiny!

      4 years ago
      [This review was collected as part of a promotion.] I love the Redken line. The all soft line is my go-to for dry thirsty hair without weighing down my hair. I have fine but densely packed hair. My scalp easily get greasy and weighed down and flat. I like that I can go longer without washing my hair with this and still have volume. I also like the smell a lot. I find myself sniffing my hair throughout the day and it still smells fresh. The Argan also add shine to my hair and smooths flyaways. This is especially nice in the winter when my hair gets static-y. Overall a great set!

      Originally posted on influenster.com

      Review 1
      Votes 0
      4 years ago
      A stylist, at Ulta, helped me with my problem hair. It is unique because most companies don't focus on us older people with gray or salt and pepper hair and our problems. I had frizzy, uncontrollable, coarse, wiry, dull, and very thick hair. I used this at her recommendation and was amazed at what it did for my hair. I had the hair I was hoping for. I would like less hair, but at least it is silky and shiny for the first time in years. I am a loyal user of this and the conditioner and the mask. They all do wonders for my hair.

      Originally posted on influenster.com

      9 – 38 of 3693 Reviews