Why The Shades EQ Processing Solution for Precision Application Will Be Your Newest Must Have
Why The Shades EQ Processing Solution for Precision Application Will Be Your Newest Must Have
When it comes to hair artistry, there are a few cardinal rules that all colorists live by. One of the biggies? Always, always make sure your color application is flawless.
But some popular creative techniques such as lowlights, contouring, and color blocking, can require more precise haircolor placement. Enter the Shades EQ Processing Solution for Precision Application, aka your solution for placing color exactly where you want it, with much more control.
This new developer turns any shade of Redken Shades EQ Gloss into a gel format, which makes for precise— and more controlled — application. It still delivers the same great dimension and toning that colorists rely on their SEQ glosses for, but makes application seamless when working with clients that want precision creative techniques.
Understandably, the Redken Artist network is obsessed. "I love the new Shades EQ Processing Solution for Precision Application because it gives me more technique options when coloring, with the same amazing benefits of Shades EQ Gloss,” says Redken Artist Jaclyn Harwood, who especially loves the product’s gel-like consistency.
"The consistency allows for both bowl & brush application,” she explains. "There are no drips, and the color stays where you place it. It’s perfect for shadow root techniques, lowlights, foil work, trend techniques and global colors- the possibilities are endless!”
Redken artist Sean Godard is also a huge fan of the gel-like consistency, and turns to the product for root shadows, lowlights and color blocking. "I love it because it does not drip and allows me to have more control when I’m doing root shadows or lowlights.Stylists can use it when they are looking for more control in their applications.”
For Redken artist Blake Reed Evans, the draw of the Shades EQ Processing Solution for Precision Application is, well, its precision. "I use it to add definition to the hair or to add contrast when a guest is looking for that,” he says, noting that he loves the ease of application and the fact that he doesn’t have to worry about haircolor going anywhere he doesn’t want it to. " I encourage all colorists to give it a try! It is an incredible tool for creating amazing interpretations of the creative trends we are seeing currently.”
Go ahead and try it for yourself, and get ready for the most flawless, precise application you’ve ever seen.
