Demi-permanent
Demi-permanent
Shades EQ™ Hair Gloss
The Original And Unmatched Demi-Permanent Gloss
Shades EQ, the haircolor that thinks it's a conditioner, is the healthier way to tone thanks to its acidic, no lift formula. Shades EQ tones, refreshes, and glosses your client’s hair.
#1 Liquid Acidic demi-permanent haircolor. Discover more about the Shades EQ difference below.
#1 Liquid Acidic demi-permanent haircolor. Discover more about the Shades EQ difference below.
- DETAILS
- HOW TO USE
- INGREDIENTS
DETAILS
Shades EQ, Redken's vegan acidic demi-permanant hair gloss, is designed to gloss, tone, and refresh color. With a gentle, no-ammonia acidic formula, Shades EQ is best used after a lightening service as it offers gentle processing for outstanding condition and shine!
WHAT TO KNOW
- Provides healthier way to tone – using acidic demi permanent color after lightening is best because it offers gentle processing for outstanding condition and shine
- There’s no lift - so no need to worry about banding or harsh regrowth
- SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner
WHAT IT DOES
- Use to enhance, enrich, change, match, tone down or intensify natural or color-treated hair
- Tone pre-lightened or highlighted hair
- Refresh and renew faded mid-shaft and ends
- Restore color to highlights
- Correct uneven, brassy, or overly vibrant colros
STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:
- Acidic pH: ensures gentle processing for outstanding condition and shine
- Long-Lasting Colorants: creates vibrant color that fades on tone
- No-Ammonia No-Lift Formula: minimizes swelling and cuticle damage
- Wheat Amino Acids: helps lock in moisture and protect condition of hair
- Silicone: improves shine and wet combability
HOW TO USE
- Mix in a 1:1 ratio with Shades EQ Processing Solution. Shades EQ Gloss may be applied with a bowl and brush or bottle and may be diluted with Crystal Clear to lessen intensity or customize any shade.
- Process at room temperature for 20 minutes, up to 40 minutes for gray hair. For resistant hair, process for 15 minutes with plastic cap under pre-heated warm dryer. Remove cap and cool for 5 minutes. For resistant gray hair, process 20 minutes with plastic cap under pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.
- Follow with Acidic Color Gloss Shampoo and Conditioner.
MIXING AND PROCESSING
| usage | 20 MINUTE PROCESSING | |
|---|---|---|
| GLOSS, TONE, REFRESH, CORRECT, ADD DIMENSION | Process for the full recommended time at room temperature. | |
| gray blending, resistant hair, more vibrant results | process 15 minutes with plastic cap under a pre-heated warm dryer. remove cap and cool for 5 minutes room temperature. | |
| LIGHTER COLOR DEPOSIT, POROUS HAIR | process for the full recommended time at room temperature.
| |
| MIXING | ||
| ||
INGREDIENTS
Active
Cationic Complex
Positively charged ingredients easily bind to the hair to condition, detangle, smooth and increase manageability
Keracare
With xylose to provide heat protection and help prevent breakage
Coconut Oil
Protects hair's vibrancy.
Related Products
Shades EQ Resources
Education Classes
Browse our Redken Exchange in-person and virtual classes to boost your Shades EQ and color knowledge!
Event Listing
Shades EQ 101
Master the fundamentals of Shades EQ with this educational YouTube series with Adrienne Dara.
SHADES EQ 101
Shade Chart
Unlock the full depth of the widest demi palette in the world with the Shades EQ Shade Chart download.
SHADE CHART
Redken Symposium
Join thousands of stylists for 3 days of partying and education! Get your tickets now!
Redken Symposium
Redken Recipes
Browse our first digital formula library where you can filter by shade, range, or color result.
Redken Recipes
Shades EQ Lookbook
Discover over 100 Shades EQ formulas, techniques, tips and more from Redken's professional network.
Shades EQ Lookbook
FREQUENTLY ASKED QUESTIONS
WHAT IS SHADES EQ?
WHAT IS THE MIXING RATIO OF SHADES EQ?
WHAT IS THE CORRECT WAY TO APPLY SHADES EQ?
WHAT DEVELOPER DO YOU MIX SHADES EQ WITH?
HOW LONG DOES SHADES EQ PROCESS FOR?
HOW LONG DOES SHADES EQ LAST?
WHAT HAIR TYPES IS SHADES EQ SUITABLE FOR?
DOES SHADES EQ CONTAIN AMMONIA?
WILL SHADES EQ COVER GRAY HAIRS?
Reviews
Filter Reviews
Rating
Locale
1 to 8 of 159 Reviews .
1 – 8 of 159 Reviews
Most Relevant
nickelz
New York, NY
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
THE. BEST.
6 years ago
I've been bleaching the hair of myself and others from a young age. Now that I am licensed and can buy these incredible products, my life has changed. I've used a million toners, and Shades EQ is hands-down the best. This is what i learned with in school, so I always fought it but nothing else compares. First, there is no lift. You can basically tone on dry hair to get a more intense result, without worry of warming up any virgin roots. Second, it is so ridiculously moisturizing that it's more of a shine treatment than a color. Last but not least, these are the coolest and most violet-based toners I have ever used...and isn't that really what's important? Seven years a Shades EQ fan, and going strong.
Yes, I recommend this product.
Originally posted on redken.com
KayyyOhhh
New York, NY
Review 1
Votes 0
Age45 to 54
GenderFemale
5 out of 5 stars.
The Best!
7 years ago
This stuff is undefeated! You cant go wrong with it if you know what youre doing! If I could request one thing it would be that the popular shades - 9V, 9P, 8GI, 7N, 6N, etc. be made in larger bottles! I run through those shades (and a few others) like nobody's business! The amount of little pink bottles I throw away every week is crazy!
I love the possibilities and potential that this product gives stylists. Using SEQ has made me more confident in my work and makes me more willing to take chances and amp up my client's end results.
Yes, I recommend this product.
Originally posted on redken.com
kristenr2c78
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I do hair and I tone almost everyone with Shades Eq gloss. There’s so many tones to choose from I feel like you can really customize your clients toner to fit their need. It tones quickly and evenly, and doesn’t shift the natural base which I love. It makes the hair so soft and shiney! I also love the smell of Shades! My mom does hair also and growing up in the salon they always used Redken color and products and it’s sort of a nostalgic smell to me and I’m so glad Shades are still around and so popular!
Originally posted on influenster.com
Scooter
Ocala, FL
Review 1
Votes 0
Age65 or over
GenderMale
5 out of 5 stars.
Wowza!
3 years ago
37 years and still my number one for so many reasons. Not just a gloss, toner, blender, it truly is everything. The hair colorist has absolutely everything needed at their fingertips to create the PERFECT finishing color. What’s fun is that every time I use SEQ I always feel a little bit like a mad scientist! I know so many of you can relate. It’s this artistic, spontaneous energy that elevates my finishing color to unique one of a kind perfection, something every guest appreciates!
Yes, I recommend this product.
Originally posted on redken.com
jennifert25c2
Review 1
Votes 0
4 out of 5 stars.
7 years ago
So this is a great color to use when doing color correction. Just make sure though that when you use it on blonde to cancel out any gold, you keep a close eye on your hair because if you don't, you will result with ashy tones and then have to tone it again or just wait a week or so for it to rinse. When I say a week or so for it to rinse, I mean the ashy tone. These are demi permanent products so eventually they will rinse out but it shouldn't rinse out the color correction.
Originally posted on influenster.com
whitneygaf38
Review 1
Votes 0
5 out of 5 stars.
7 years ago
This is my all time favorite hair color. It leaves my hair feeling still really soft and not dried out. Normally when i used to us that WalMart box stuff it would leave my hair really nasty feeling after i showered. Not this stuff. Cherry Cola is a beautiful color and to give even a little more of a red pop i mix 1oz cherry cola, .50oz marlot, and then .50oz of rocket fire. These are also redken shades colors. Beautiful!
Originally posted on influenster.com
tashamecbd
Review 1
Votes 0
4 out of 5 stars.
7 years ago
Initially loved this colour! It gave me the the exact colour I was hoping for. It was a silver/grey/icy blonde. Unfortunately, it does fade very quickly. I was back to white/yellowish blonde within a couple washes. I would do this again but keep in mind you'll have to visit the salon regularly if you want to keep this colour. Maybe it would last longer with purple shampoo but I have yet to find a good one.
Originally posted on influenster.com
ali727
Review 1
Votes 0
5 out of 5 stars.
7 years ago
Shades EQ is one of my favorite demi color line out there. After processing it makes you hair so shiny. Healthy. And vibrant looking. I do not use demi anymore however Onyx is my favorite blue black color for my hair ever! It looks so beautiful with that slight blue tint especially when in the sunlight. It is demo however since it is black it tends to stick around longer.
Originally posted on influenster.com
1 – 8 of 159 Reviews
Reviews
Filter Reviews
Rating
Locale
9 to 38 of 159 Reviews .
9 – 38 of 159 Reviews
Most Relevant
SAS salon manager
Fort Myers, FL, United States
Review 1
Votes 0
Age35 to 44
GenderFemale
5 out of 5 stars.
Suggestion
9 years ago
Let's start with "This is a great product!" BUT from a Salon Managers point of view for inventory and stocking reasons... is it possible to move the numbers (9N) to the top of the label??? I see stylists struggling all the time to figure out a way to be able to read the labels better. If the bottles were labelled on top, a riser could be used for storage and display.
Originally posted on redken.com
Review 1
Vote 2
5 out of 5 stars.
Stylist loving redken shades
11 months ago
Used shades for now 35 years love it fully and don’t ever want to change ! Actually redken has impressed me to the core ! I work for them
Helpful?
ashleymeppler
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I love using Redken Shades eq color! There are limitless formulas you can use by mixing colors. A hidden gem is 09B Sterling. It works so well removing orangey tones in the hair. I used this along with 09V and a splash of 07V and the results are in my pic. Shades eq is my go to when coloring and toning. Redken Shades EQ Equalizing Conditioning Color Gloss
Originally posted on influenster.com
Review 1
Votes 0
5 out of 5 stars.
Great product
a year ago
I have been using EQ shades redken for about 15 years on my own hair absolutely love it has always made my hair look and feel beautiful and when I decided to finally just go all natural to see what my natural hair color was like I did not have a problem with the product at all absolutely one of my favorite color products on the market
Helpful?
ellecanfield
Review 1
Votes 0
5 out of 5 stars.
7 years ago
As a hairstylist with a mostly blonde clientele, toning is extremely important to me. The Shades EQ line is very extensive and easy to use because the colors are true to the level and tone they say they will be. They are very easy to use, easy to mix to create the perfect tone, and easy to apply. I highly recommend this product.
Originally posted on influenster.com
thatblondie
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I don't trust my platinum blonde with anything else!! My clients appreciate me going the extra mile after a highlight with shades toners. They're fast acting, leaving a glossy, shiny finish, and conditioning too! For the last 12 years I've switched some of my color products, but shades will always remain a staple in my tools!!
Originally posted on influenster.com
Summergirl411
Kansas City, MO
Review 1
Votes 0
Age35 to 44
GenderFemale
3 out of 5 stars.
Perhaps?
5 years ago
As a professional hairstylist who has heard the debate over whether to tone with Shades on wet/damp/dry hair, this debate could be easily settled if Redken would specify in their "how to use" instructions whether to apply shades on wet, damp, or dry hair. It's a pretty important detail that WILL have an impact on the outcome.
Yes, I recommend this product.
Originally posted on redken.com
Response from redken.com:
5 years ago
Consumer Care Center
Hello! Shades EQ Gloss should be applied on dry hair. We hope this clarifies the procedure of applying this fabulous line.
destinynichol3
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I LOVE THESE AS TONERS!!! They're also really nice to freshen up faded color too. No damage at all and you always get the expected results if you know what you're doing! For blondes, I do recommend keeping an eye on them the entire time because sometimes you have to run and rinse it out before the full twenty minutes! Lol
Originally posted on influenster.com
jodiag
Review 1
Votes 0
5 out of 5 stars.
7 years ago
Obsessed with these glazes. I use 7nw on clients looking for that yummy caramel! The color is amazing! It’s my go to color for brunettes. The only thing with these compared to goldwell colorance is that they can be a little drying. I would totally still use redken shades. Some shades are a lot richer than the goldwell
Originally posted on influenster.com
mrsdwolff
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I always use this color for my low lights and toning. It’s natural but not too warm and works well for majority of completions. Hair always comes out as expected and lasted longer than most Demi permanents. I love it! I will never use another brand! Redken Shades EQ Equalizing Conditioning Color Gloss For the win!!
Originally posted on influenster.com
mariaf83a0
Review 1
Votes 0
5 out of 5 stars.
7 years ago
Amazing ! Amazing ! Amazing ! By far the best toner I've used . Just to make it clear for those who don't know this will not lift it will only deposit. This toner kicked all the brassy out to the curb ! and left a beautiful blonde . Also shades Eq leaves the hair with a nice gloss shining finish . Amazing product
Originally posted on influenster.com
sveta28
Review 1
Votes 0
5 out of 5 stars.
7 years ago
It’s a great toner. Works great, BUT you have to be aware of how long you keep it on. I learned the hard way the first time I used it. My hair turned greyish - brown. I used the lemon juice & a conditioner mask to get rid of that color. The second time I tried this toner , it came out so amazing , I was shook!
Originally posted on influenster.com
ixxxvmmxiii
Review 1
Votes 0
5 out of 5 stars.
7 years ago
Redken shades eq is my favorite Demi line for adding shine and dimension to my guests hair. I use this product several times a week on more than half of my guests. I work in a redken salon and everyone can benefit from a glossing service. Love these products but they are for professional use only.
Originally posted on influenster.com
taylorterryxo
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I absolutely love shades! They are my go-to toners & i love them as a demi permanent for someone that just wants a gloss overtop their hair! I think That compared to other toners/glosses these are by far my favorite! I love the color payoff. Very satisfied! Would recommend to anyone.
Originally posted on influenster.com
tabitap
Review 1
Votes 0
5 out of 5 stars.
7 years ago
Redken shades eq gloss is the best toner out there! So many shades to choose from, i’ve tried wella toners but it seems like they are just for light hair. Shades eq has many options and can be used on all different hair colors. It gives the hair shine and gets rid of orange tones.
Originally posted on influenster.com
Shay
Review 1
Votes 0
Age35 to 44
GenderFemale
4 out of 5 stars.
tonality
7 years ago
[This review was collected as part of a promotion.] I love using shades for toning my balayage and highlight clients. It is great for when I need a slightly translucent dimensional blond. The combinations I am able to create give each service a bespoke result that is consistent and beautiful. It also performs well in darker tones.
Yes, I recommend this product.
Originally posted on redken.com
courtneyf8
Review 1
Votes 0
5 out of 5 stars.
7 years ago
On of my very favorite toner colors from Redken. It's easy to use. I normally mix in a bottle with half processing solution, and have clear gloss. I think it's very cost efficient, especially when you know it's going to get the job done. I will always recommend this product.
Originally posted on influenster.com
jdilapi
Sherrill, NY, United States
Review 1
Votes 0
Age35 to 44
GenderFemale
5 out of 5 stars.
Best toner
9 years ago
I use the lighter shades as toners. I love the array of colors, even a green for getting out those red tones. Some toners just sit there and make no noticable changes after 20 minutes. Shades EQ does the job in less time and leaves the hair in beautiful condition.
Yes, I recommend this product.
Originally posted on redken.com
jodys6e95
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I really like 09p, it has violet and blue in it to combat brass and unwanted warmth without making it super ashy. I believe Redken Shades is one of the better glosses/ toners on the market. I am satisfied with the product and love the added shine it gives hair.
Originally posted on influenster.com
colorchangin_brit
Review 1
Votes 0
5 out of 5 stars.
7 years ago
The shades EQ glasses are my absolute favorite and they are in acidic be so they bring the pH level down after highlighting in really leave the hair is super conditioned and glacis after I especially love seven NB because it’s a super nice medium caramel blonde
Originally posted on influenster.com
pridsantos
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I used to have a balayage, and as you may know, bleached hair is extremely delicate and needs extra help. And this is just what shades EQ means, an extra help for your colored or bleach hair, it brings your hair color back to life, by filling your hair strands.
Originally posted on influenster.com
ambernicolebrumbelow
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I am a huge fan of redkin! I use these to make my toners or to mix them. I even use these to liven up the hair color you may already have without using anything harsh since it is just depositing the color. I buy tons of this product! It has yet to let me down.
Originally posted on influenster.com
dyedyemydarling
Review 1
Votes 0
5 out of 5 stars.
7 years ago
The best toner of all toners! These are very true to swatch. It leaves your hair so smooth and shiny. The smell of the product isn't awful or super strong compared to other hair colors. It's very gentle on the scalp which is great for those with sensitive skin
Originally posted on influenster.com
lizabethdasch
Review 1
Votes 0
5 out of 5 stars.
7 years ago
I lobe shades eq for toning my highlights. They don’t pull too red and have everything looking completely natural. I only color my hair with red Jen and go to a salon that uses redeem because I like the line so much. Color lasts for six months if I push it.
Originally posted on influenster.com
stormb
Review 1
Votes 0
5 out of 5 stars.
7 years ago
The redken shades eq line is my favorite Demi permanent hair color. It lasts about 20 washes, and the colors are super vibrant. I put this on my hair mixed with a 03V shade and I got great color! This is amazing if you want to experiment without commitment.
Originally posted on influenster.com
rachelhanz
Review 1
Votes 0
4 out of 5 stars.
7 years ago
I ordered mahogany and brownstone. Both colors should have been dark. I knew right away when i was mixing the color with the processor that this wasn't right. Colors were light yellow. Both colors came from Hair Expo. I have never had trouble until now....
Originally posted on influenster.com
Katelyn
Review 1
Votes 0
5 out of 5 stars.
16 years ago
Shades EQ is everything you could ask for in a demi permanent. Not only does it have an amazing selection of colors but it doesn't compromise the condition of the hair. And from the sales aspect its great because used with Crystal Clear it can be just a g
Originally posted on redken.com
kaitlynlanemitchell
Review 1
Votes 0
4 out of 5 stars.
7 years ago
product works great as a Toner. I keep this color in stock at my salon and use it on a weekly basis. It is an effective color just have to carefully watch to make sure that it doesn't over process. I would definitely recommend this to other stylists!
Originally posted on influenster.com
nancyc6
Review 1
Votes 0
5 out of 5 stars.
7 years ago
Omg i absolutely love this walnut color matched with my eyes and lasted such a long time it was very easy to apply and use. It is the color that i expected and it is very satisfying! Will be coloring my hair this color again and again!
Originally posted on influenster.com
parkerw1
Review 1
Votes 0
5 out of 5 stars.
7 years ago
The absolute best for those icy blondes. I use this on almost all of my blonde clients. I purchase this at salon centric. It’s 100% effective on level 9 blondes with a yellow tone. The price is great, & makes it easy to keep in stock.
Originally posted on influenster.com
9 – 38 of 159 Reviews