Shades Eq Vv Family Intense Neutralization
Supercharge Your Blondes with Shades EQ Bonder Inside Intense Neutralization
Supercharge your blondes just in time for summer and Redken’s May Toning Month with two exclusive Shades EQ Bonder Inside shades made specifically for longevity and neutralization.
Exclusive to Shades EQ Bonder Inside, the new 09VV (Lilac Ice) and upgraded 010VV (Lavender Ice) shades are Redken’s most intense toners for cool blonde results that last up to 28 shampoos. Say goodbye to stubborn brass and hello to Intense Neutralization.
Depending on starting level and hair history, different undertones are exposed. Each undertone requires a unique corrective toning solution.
When it comes to choosing a shade, always consider the tone of the hair that you’re starting with. To counteract tones, select a shade with an opposite tonal value. Remember, opposites neutralize. For high-level pale undertones, neutralize with 010VV. For darker blonde warm undertones, neutralize with 09VV.
So, what’s the difference between the Violet Violet Intense Neutralization and Violet families? It’s simple: You’ll want to reach for VV family when you have a client with stubborn warm undertones that require intense neutralization. On the other hand, Violet works best to address versatile neutralization needs for light level warm and yellow undertones.
Discover the Digital Tech Guide here.
VV FAMILY TONAL BREAKDOWN
Double Violet:
Patent-pending bichrome dye technology optimized for intense neutralization and color longevity up to 28 shampoos.
No Background:
Pure reflect shades that provide vibrant, true-to-tone results.
Best For:
Stubborn warm undertones that require intense neutralization.
WHEN TO USE THE VV FAMILY
Whether you’re looking to neutralize warm undertones, working on a color correction or aiming for a dramatic blonde transformation from a low level, the VV Family can help you get there. The VV Family also contains zero background for 100 percent pure reflect shades that provide vibrant and true-to-tone results.
WHY SHADES EQ BONDER INSIDE?
Don’t just color, repair* with Shades EQ Bonder Inside. With the same gloss results you know and love, this all-in-one toner and bonder helps tone + repair* in one step. Shades EQ Bonder Inside has built-in bonding that helps strengthen & protect more than the leading bonding additive** for a stronger hair fiber*. Formulated with Redken’s Triple Acid Complex, this toner reduces damage and alkalinity left behind from your lightening service, strengthening disulfide bonds as a result.
Thanks to the added strength, Shades EQ Bonder Inside is perfect for your clients looking to lift higher and brighter. From blonding clients to those who frequently color their hair, the Bonder Inside family protects and strengthens all hair types and textures while enhancing color, shine and condition.
With Shades EQ Bonder Inside, you can ensure 83% less hair breakage when used with Flash Lift Bonder Inside and Acidic Bonding Concentrate. Learn more about Shades EQ Bonder Inside here.
DOWNLOAD THE SHADES EQ BONDER INSIDE DIGITAL TECH GUIDE
Learn how to formulate a beautiful tone for your guests using Shades EQ Bonder Inside Ash Gold Family. Click the button below to download the full Shades EQ Bonder Inside Tech Guide and Shade Chart on The Redken Asset Library.
*vs. without Shades EQ Bonder Inside
**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside
***Hair fiber pre-lightened with Flash Lift, 400x magnification Leading additive based on NPD Hair Report, August 2022.