Celebrate the Shades EQ Color of the Year!

Introducing the Shades EQ Color of the Year: Sparkling Blonde With A Kiss Of Rose. Inspired by trending Gold Rose tones,, Shades EQ’s Color of the Year can be created in one step with the NEW! Gold Rose Family. Say goodbye to basic blondes and hello to your new must-have color!  

The new Gold Rose family is the perfect combination of sparking blonde with a hint of gold and soft rose tones for modern, healthy-looking blonde.

The unique formula includes gold to provide warmth without brass and to enhance vibrancy to your blondes, in addition to rose, which provides a subtle reflect for a unique, modern finish. The new Gold Rose Family also contains zero background for 100% reflect and pure tones – delivering maximum pay-off.

GRo Family Tonal Breakdown:

Gold

• Provides warmth without brass
• Enhances vibrancy while adding balance to secondary tone

Rose

• Calibrated for natural undertones at each level
• Provides a subtle rose effect

No background

• For full reflect payoff on both pre-lightened and natural light 

The new Gold Rose family comes exclusively in Shades EQ Bonder Inside, which means you can tone blondes with the Color of the Year and repair* in 1 step on all hair types and textures.

Ready to see Gold Rose come to life this holiday season? Thanks to the new Shades EQ Gold Rose Family, you can achieve the Shades EW Color of the Year in no time at all. Available in three new shades—010GRo (Sparkling Wine), 09GRo (Blush Spritz), AND 07GRo (Golden Fizz)—the Gold Rose Family will help you create this year’s must-have, irresistible blonde. 

CHEERS TO THE SHADES EQ COLOR OF THE YEAR

Formula:

Zone 1: 06NCh

Zones 2 and 3: 07GRo + 09GRo

Formula: 09GRo Global Gloss

Formula:

Zone 1 - 07NB + 07GRo

Zones 2 and 3 - 07GRo + 09GRo·

*vs. without Shades EQ Bonder Inside