Redken's iconic Shades EQ is more than just a hair gloss. With a science-backed acidic formula and the largest demi palette worldwide, Shades EQ is a salon essential. Learn more about the science behind our beloved haircolor. For more information, be sure to check out our Shades EQ Lookbook and browse our favorite formulations on Redken Recipes.
The acidic pH of Shades EQ is a conditioning formula for cuticle sealing, healthy-looking and feeling hair.
Many things can alter the pH of hair, including a lightening session. Shades EQ brings hair back into its natural acidic state, helping to avoid frizz, dryness, and damage.
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No matter the hair type, color, texture, or history, the acidic, liquid demi-permanent formula of Shades EQ is for any client. And Shades EQ Bonder Inside's formula has a built-in bonder* to help tone and repair hair in one step.
*Bonding benefits apply exclusively to Bonder Inside Shades. Not applicable to Gloss varients.