>
Redken all soft mega nourishing conditioner for severely dry, coarse hair. Aloe, 7% nourish complex. Size 10.1 fl oz / 300 ml.

Gels Pomades Waxes Pastes

Gels Pomades Waxes Pastes

TEXTURE PASTE

Long Lasting, Modable Texture
Long lasting texturizing hair paste creates rough and ragged texture with non-stop separation and sculpts strong styles with moldable hold.
100% renewable energy factory* 100% renewable energy factory*
Vegan formula* Vegan formula*
See Details for more info See Details for more info
DETAILS

This long lasting texturizing hair paste provides definition and manageability with flexible control. Deconstruct your hair styles, creating ragged-high texture looks with movable separation.  Styling your hair has never been so fun and easy as it is with Rough Paste 12 Texture Hair Paste.

  • Medium control hair paste
  • Creates ragged, deconstructed texture with flexibility 
  • Stays pliable so you can rework styles

          
OUR IMPACT:

Formula made in factory using renewable energy*
*In the previous calendar year. Find more information on the L’Oreal Universal Registration Document


Vegan formula*
*No animal derived ingredients

HOW TO USE
  • Rub a small amount in hands and apply on damp or dry hair.
  • For a stronger texture effect, re-apply and layer as desired.
  • Use with your customized hair styling regiment.
INGREDIENTS
AQUA/WATER/EAU, PEG-40 HYDROGENATED CASTOR OIL, DIMETHICONE, PETROLATUM, STEARYL ALCOHOL, C20-40 ALKYL STEARATE, PPG-5-CETETH-20, TRIBEHENIN, VP/VA COPOLYMER, BUTYLENE GLYCOL, PHENOXYETHANOL, PEG-150 PENTAERYTHRITYL TETRASTEARATE, PARFUM/FRAGRANCE, CELLULOSE GUM, SORBIC ACID, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HEXYL CINNAMAL, BENZYL SALICYLATE, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, BENZYL ALCOHOL, LINALOOL, PEG-90M, CI 19140/YELLOW 5, CI 14700/RED 4, CI 42090/BLUE 1 (D54937/2)

Reviews

Rating Snapshot

Select a row below to filter reviews.
31 reviews with 5 stars.
19 reviews with 4 stars.
7 reviews with 3 stars.
2 reviews with 2 stars.
2 reviews with 1 star.

Overall Rating

4.2
53 out of 61 (87%) reviewers recommend this product

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Average Customer Ratings

Filter Reviews

1 to 8 of 61 Reviews .
1 – 8 of 61 Reviews
Va
Review 1
Votes 0

First time user but i like it

2 years ago
[This review was collected as part of a promotion.] As a first-time user of Redken's Texture Paste, I'm pleasantly surprised by its performance! It's become a go-to styling product for my hair. The paste strikes a fantastic balance - it's not too heavy yet provides just the right amount of texture and hold. What I appreciate most is its versatility - it helps me achieve the desired style without weighing my hair down or leaving it feeling sticky. I'm delighted with how it enhances the natural texture of my hair while maintaining a flexible hold. It seems I've found a reliable companion for my hairstyling needs. Overall, a great introduction to the world of Redken products, and I'm excited to explore more!

Yes, I recommend this product.

Originally posted on redken.com

Phoenix, AZ
Review 1
Votes 0

The product I never knew I needed...

2 years ago
[This review was collected as part of a promotion.] Adding this Texture Paste to my hair regimen has been so beneficial. I love using this texture paste in place of my texture spray. I've never using a paste type product like this and had the chance to experience this product in exchange for my honest feedback. I like that when I use this it doesn't leave my hair sticky, feel clumpy, or even like I have just too much product in my hair. Before trying this product, I would mess with my hair constantly throughout the day. I don't even have to think twice after using this. My hair stays where I want it and my style stays intact. It also smells wonderful. I definitely recommend this!

Yes, I recommend this product.

Originally posted on redken.com

Northern VA
Review 1
Votes 0

Good, not a super strong hold but works!

2 years ago
[This review was collected as part of a promotion.] Like I said, it works but it's not a super strong hold. I like using it to keep a side sweep in place and it works great. I also use it on my toddlers "spikes" and it works but before long it has flattened. It does leave a bit of residue too. Nothing too crazy but you can tell you have product in your hair. Actually my least favorite thing about this product is the "tube" mine is in. I have a stand up tube that you pull back and it's hard to come out and then after you set it down, it comes out and you end up wasting a bit of it. Not a horrible product but will continue the search for a better one.

Yes, I recommend this product.

Originally posted on redken.com

Response from redken.com:
2 years ago
Consumer Care Center
Hello MamaMax, thanks for sharing your feedback on our Texture Paste. We strive to deliver products that exceed the expectations of our consumers, therefore we always welcome all feedback, whether positive or negative. Your feedback allows our team the opportunity to improve our products. We thank you for the time you have taken to share these comments.
Maryland
Review 1
Votes 0

Texture Paste is a def buy

2 years ago
[This review was collected as part of a promotion.] I have wavy hair that is fine and frizzy so when I received this sample to try i thought it was going to be like other texture paste and make my hair feel like it has glue in it. I was shocked that this product did not feel like glue. I used a very small amount and rubbed it between my hands then applied to my hair from mid shaft to the ends. When i styled my hair it stayed and I did not have to use much hair spray. I have since added this product to my hair routine and will be buying again when this bottle is empty. I also liked the way it made my hair feel soft and made it shine.

Yes, I recommend this product.

Originally posted on redken.com

Review 1
Votes 0
Age55 to 64
GenderFemale

Wish I could make this work.

a year ago
I bought a bottle of this, but could not make the pump work. It says to push up the inner base to reactivate pump. But I have no idea what inner base that is. And I can’t even make the thing work. Please help.

No, I do not recommend this product.

  • What do I push up on?? How does this work??
Helpful?
Miami, FL
Review 1
Votes 0

Would not purchase for my hair

2 years ago
[This review was collected as part of a promotion.] I received this product in exchange for a review. I absolutely love this brand I just don't think this product is for me. I'm still not really sure what it's supposed to do but it's similar to a gel. I tried to use it for an up do but didn't really like it for my hair. It's a paste, I would say it'll work for you if you have curly hair or on men hair as well for styling. Maybe works better and easier to use on wet hair. It's a medium hold but does make your hair hard and stay in place. I used it on dry hair but I will try it again with wet hair to see the difference.

No, I do not recommend this product.

Originally posted on redken.com

Response from redken.com:
2 years ago
Consumer Care Center
Hello Alex, we appreciate your honest feedback on our Texture Paste. Consumer feedback like yours is extremely helpful, as it allows us the opportunity to improve our products are services. All these comments will be shared with the appropriate teams.
San Diego
Review 1
Votes 0

Redken texture paste

2 years ago
[This review was collected as part of a promotion.] I was able to try this product for an honest review. I was unsure if I wld like this product since it seemed so thick and my hair is long. But I used this product a couple of different ways. I have natural long wavy hair and when I don't want to blow out my hair I used this texture paste on wet hair and scrunch it. When it drys it leaves my hair with really nice waves not frizzy at all!!!! And when I feel like styling my hair after I curl or use a hot tool I like to use this paste but I do think this product is better for shorter hair. It has a thick feel to it. Also the pump is kinda weird. Or well perhaps that's just their way of saying little goes a long ways! Since the pump is very slow to put out product. lol

Yes, I recommend this product.

Originally posted on redken.com

Spring Hill, FL
Review 1
Votes 0

A product that works and doesn't keep your hair stiff

2 years ago
[This review was collected as part of a promotion.] I have wavy hair that is just all over the place so I usually straighten it or keep it up. After using this and scrunching my hair, it actually keeps it that way without the feeling of it being hard as a rock. It tames my flyways and keeps my waves in for hours. I use a little bit a couple hours later just to freshen up my waves. I really like the pump it has and just the right amount comes out. If you're looking for something to hold your hair down the way you want it that sticky feeling this is the product to get!

Yes, I recommend this product.

Originally posted on redken.com

1 – 8 of 61 Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
31 reviews with 5 stars.
19 reviews with 4 stars.
7 reviews with 3 stars.
2 reviews with 2 stars.
2 reviews with 1 star.

Overall Rating

4.2
53 out of 61 (87%) reviewers recommend this product

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Average Customer Ratings

Filter Reviews

9 to 38 of 61 Reviews .
9 – 38 of 61 Reviews
Ocean Springs, MS
Review 1
Votes 0

Created some fun styles!

2 years ago
[This review was collected as part of a promotion.] I received this product for free for my honest review. I tried this product for straightening my own hair, which is in general a little wavy and frizzy. It works well for that (and a little goes a long way). My son is trying out all kinds of new hairstyles to find what he likes best, so I gave this to him to try and he was really able to do some fun (and interesting lol) styles. It held all day, even on a sweaty pre-teen. Not too heavy or noticeable in the hair. We will continue to use it!

Yes, I recommend this product.

Originally posted on redken.com

Milford, Pa
Review 1
Votes 0

Not quiet sure what texturing or dimension are...

2 years ago
[This review was collected as part of a promotion.] So i followed the directions to a T when using this product. Frankly, it talks about texturing and dimension a lot but for me I didn't see a benefit to using this product. Initially, I could not get the product to dispense. I had to give it a push start at the bottom to get the flow working. The bottle I received was a bright blue color with white lettering in the back. I read over the bottle multiple times and sadly was left no clearer understanding as to what the product did from the first time I read it. I actually Googled the word "texturing" in my attempt understand the purpose of this paste. Moreover, the word font used for the description located in the back of the bottle is super duper small. The actual paste is white and you dispense it in your hands then distribute it by combing through your hair.

No, I do not recommend this product.

Originally posted on redken.com

Response from redken.com:
2 years ago
Consumer Care Center
Hello Cdbullandbear, thanks for trying our Texture Paste. We are sorry to hear that you were not impressed with the results it provided. Please know that we will be sharing all your comments regarding the packaging and product with the rest of the team for future consideration.
Lawrenceburg, KY
Review 1
Votes 0

Added definition to wavy/curly hair

2 years ago
[This review was collected as part of a promotion.] Redken sent me this free sample through the BzzAgent sampling program. This texture paste is perfect for giving wavy/curly hair just the right amount of definition while also taming your hair during humid days. It's easy to use by simply applying a small amount in your hands and then running your fingers through your hair. Just make sure to not apply too much or your hair will become sticky. My hair smells great and has all day hold without being weighed down.

Yes, I recommend this product.

Originally posted on redken.com

St Charles, MI
Review 1
Votes 0

Great product

2 years ago
[This review was collected as part of a promotion.] I probably am not using this product in the most traditional way as I have hair that is almost so long I can sit on it and naturally very straight. But having hair this long and keeping it healthy means a lot of braids/protective hairstyles. I put some of this in my hair before doing my French braids or Dutch braids and there is no slippage, very grippy to keep all flyaways in. My braids and low maintenance hairstyles end up looking great all day!

Yes, I recommend this product.

Originally posted on redken.com

Lansdale, PA
Review 1
Votes 0

Does the job well

2 years ago
[This review was collected as part of a promotion.] I really like this texture paste, thanks to Redken for sending the product for free to try! The applicator is awesome, very mess free handling. The smell is nice and the paste is so versatile. It can help reshape curls or sleek back hair or just provide that extra separation you want with a blow dry. I use it to style my boys hair, as well! I would buy this again for sure.

Yes, I recommend this product.

Originally posted on redken.com

Athens, WI
Review 1
Votes 0

Holds up

2 years ago
[This review was collected as part of a promotion.] I used the Texture Paste on washed and dried hair. I started with just a pea sized amount and if I needed more for the back I would use a little more. It held the hair in place very well. One time I used it and then curled my hair and it made my curls last all day and not fall down or feel heavy. It did make my hair feel a little dry I think.

Yes, I recommend this product.

Originally posted on redken.com

Wheatfield, IN
Review 1
Votes 0

Works great for styling curls

2 years ago
[This review was collected as part of a promotion.] This product does what it advertises. I used it to make my curls more defined and it did a great job. I usually straighten my hair because I do not like the look of my hair after putting the products in it needed to define my curls, but this stuff does a great job defining the curls without making it look like I have a ton of product.

Yes, I recommend this product.

Originally posted on redken.com

New York
Review 1
Votes 0

I wish I knew about this product sooner.

2 years ago
[This review was collected as part of a promotion.] This is a great alternative to hair gel. I have fly aways and frizzys so I always use a gel. This replaced that . It makes my babyhair look nice and natural. It doesn't leave a residue which is wonderful. It holds and stays put until you wash your hair again. I would buy this and recommend definitely. I love this product!!

Yes, I recommend this product.

Originally posted on redken.com

Kansas
Review 1
Votes 0

Texture Paste

2 years ago
[This review was collected as part of a promotion.] Approaching a new Texture Paste had me skeptical initially, uncertain of how it would work with my hair texture. However, this product pleasantly surprised me with its adaptability. It provided definition without weighing down my curls and allowed me to mold and shape my hair into various styles without leaving any residue

Yes, I recommend this product.

Originally posted on redken.com

New York
Review 1
Votes 0

I would buy this product again.

2 years ago
[This review was collected as part of a promotion.] I have never used a texture paste in my hair before, so I was hesitant when trying this product as I have read reviews of other pastes that are drying and damage the hair. This product is very light weight and works wonders. It holds and keep your hair smooth with no fly aways. I would definitely purchase it again.

Yes, I recommend this product.

Originally posted on redken.com

South Portland, ME
Review 1
Votes 0

Sticky, but Holds Style in Place

2 years ago
[This review was collected as part of a promotion.] REDKEN'S Texture Paste is slightly sticky, but helps create texture and maintain my hair's style all day! I appreciate the medium level of hold that doesn't make my hair feel too crunchy like other gels. My husband has actually been using the paste more than I have and his hair has been looking consistently good!

Yes, I recommend this product.

Originally posted on redken.com

Omaha NE
Review 1
Votes 0

I like this product

2 years ago
[This review was collected as part of a promotion.] This product is nice for helping smooth back fly aways. My husband tried to use as styling paste, but he felt that it was too greasy for him. With that being said, he probably just used too much. All 3 of the products have been very useful and I use all of them a couple of times a week! Very much recommended!

Yes, I recommend this product.

Originally posted on redken.com

NC
Review 1
Votes 0

So easy to use!

2 years ago
[This review was collected as part of a promotion.] I received this product complimentary for review purposes from BzzAgent and Redken. TEXTURE PASTE from Redken feels so light yet so effective! The paste looks and feels a bit foamy, and it has a faint scent which really made me feel fresh. You can use it both on dry or wet hair. I usually applied it in my towel dried hair, and when my hair dried completely it had that amazing definition. I have a bit of a dry, frizzy, curly hair, and the texturizing hair paste from Redken was exactly the right product for me and my hair. It hold the hair form without making it stiff, and my hair had the same look all day long. I love that the paste gently decreases the frizziness all the while making the hair hold the style I originally intended. Only a small amount was enough for my shoulder length hair, and I think one tube will last for a long time for me. I would definitely recommend to anyone who has frizzy hair and is looking for a gentle yet effective product to have that mane in check.

Yes, I recommend this product.

Originally posted on redken.com

Tampa, Florida
Review 1
Votes 0

Would buy again!

2 years ago
[This review was collected as part of a promotion.] This product was a free sample in exchange for a review. I would recommend this product to anyone, it's super lightweight and not greasy! I was even able to style my Sons hair with this product. It's amazing! Another pro is it doesn't leave a white cast over the hair like brands have in the past.

Yes, I recommend this product.

Originally posted on redken.com

Valparaiso, Indiana
Review 1
Votes 0

Great Texture Paste Strong Hold

2 years ago
[This review was collected as part of a promotion.] This paste is great! It stacks up against all other hair gels that I typically would use in my son's hair. It leaves his hair intact but does t give it that hard shiny look. It's more natural. I like it and his hair looks better with it than gel! Would recommend! 10/10!

Yes, I recommend this product.

Originally posted on redken.com

Seattle, Wa
Review 1
Votes 0

Perfect to add texture to short hair

2 years ago
[This review was collected as part of a promotion.] I actually use this product for my son's hair to style it. He has short hair but needs some product to help it stay styled. It smells amazing and it has a nice texture to it without making his hair stiff. I received all these products in exchange for my review.

Yes, I recommend this product.

Originally posted on redken.com

Clovis, CA
Review 1
Votes 0

Definition and amazing scent

2 years ago
[This review was collected as part of a promotion.] I have shoulder length hair and want some definition to achieve a few separate looking pieces. This product have me that result by twisting my hair into little parts and the small is amazing. This is going to be my daily go to for quick and easy styling.

Yes, I recommend this product.

Originally posted on redken.com

NYC
Review 1
Votes 0

Super easy to use

2 years ago
[This review was collected as part of a promotion.] I have used this on straight and curled hair a few times now, and it works wonders. Adds just enough texture without it looking too messy and you only need a little to achieve all over volume. Also the smell is fantastic!

Yes, I recommend this product.

Originally posted on redken.com

Dallas TX
Review 1
Votes 0

your curls will love it!

2 years ago
[This review was collected as part of a promotion.] I applied this to damp long loose thick curl texture. Freshly shampoo/ Conditioned. nickel sized amount. provided a good hold definition without making the hair feel sticky or clumpy once dried in hair with hair diffuser.

Yes, I recommend this product.

Originally posted on redken.com

Cullowhee, NC
Review 1
Votes 0

Its great!

2 years ago
[This review was collected as part of a promotion.] I thought this product worked really well! I used it to slick back my hair and it isn't as hard as gel is. It's a great alternative for people who don't like gel in my opinion. It works just as well and maybe even better!

Yes, I recommend this product.

Originally posted on redken.com

Minneapolis, MN
Review 1
Votes 0

Smells great

2 years ago
[This review was collected as part of a promotion.] The product itself smells wonderful and takes care of all fly away hairs and frizz. I'm not sure if I have a defective bottle, but only a very small amount comes out when I press the button to get the product out.

Yes, I recommend this product.

Originally posted on redken.com

TX
Review 1
Votes 0

Too thick

2 years ago
[This review was collected as part of a promotion.] This product is too thick for me. I was hoping this would work on my curls but it is way too thick. I also don't care for the smell. This would work better for coarser hair or short hair that is styled spiky.

No, I do not recommend this product.

Originally posted on redken.com

Response from redken.com:
2 years ago
Consumer Care Center
Hello Dhar, thanks for trying our Texture Paste. While we are disappointed to hear about your experience, we are truly grateful for taking the time to reach out and share your experience. We aspire to offer products that exceed the expectations of our consumers. All your comments will be shared with others on the team.
Fort Myers
Review 1
Votes 0

I would buy these product again

2 years ago
[This review was collected as part of a promotion.] I rub a small amount in my hands and apply on a dry hair. tell you that the texture of my hair immediately changes. It feels softer and brighter.is better than other products I recommend a 100 %

Yes, I recommend this product.

Originally posted on redken.com

Longview , Tx.
Review 1
Votes 0

I like it!

2 years ago
[This review was collected as part of a promotion.] Great product, long lasting fixation. Using it on my shoulder length hair and my daughter is using it to style her short hair. Easy to use, great texture and smell. I would highly recommend!

Yes, I recommend this product.

Originally posted on redken.com

Irvine
Review 1
Votes 0

Sorry

2 years ago
[This review was collected as part of a promotion.] But I didn't like how my hair looked after I applied it. It was like applying toothpaste to my hair. Also, it takes too long for the product to come out from the bottles after I press down.

No, I do not recommend this product.

Originally posted on redken.com

Response from redken.com:
2 years ago
Consumer Care Center
Hello Hiro, thank you for giving our Texture Paste a try! We are sad to hear about your experience. We will be sharing all your comments with our team. We always look for ways to improve our products so your comments are greatly appreciated.
Connecticut
Review 1
Votes 0

Was hesitant, but really like the product

2 years ago
[This review was collected as part of a promotion.] I was hesitant at first to use this product. My hair is thin, the paste is a nice consistency. It is not heavy it is lightweight, controlled my layers, while giving definition and softness.

Yes, I recommend this product.

Originally posted on redken.com

Cleveland, OH
Review 1
Votes 0

Held my style and helped tame my frizz

2 years ago
[This review was collected as part of a promotion.] I've never used texture paste before, but this was a great first experience! It held my style for my whole 12 hour day. It also kept my hair sleek and smooth. I loved the smell as well!

Yes, I recommend this product.

Originally posted on redken.com

Niagara Falls NY
Review 1
Votes 0

Good definition but heavy

2 years ago
[This review was collected as part of a promotion.] I got a lot of great curl definition with this paste but it weighed my hair down and left it feeling crunchy. In the future I would only use if I am putting my hair back or up.

No, I do not recommend this product.

Originally posted on redken.com

Response from redken.com:
2 years ago
Consumer Care Center
Hello cnoelle72, thanks for sharing your honest feedback on our Texture Paste. Consumer feedback like yours is extremely helpful, as it allows us the opportunity to improve our products are services. All these comments will be shared with the appropriate teams.
Temecula ca
Review 1
Votes 0

Use it on my daughter

2 years ago
[This review was collected as part of a promotion.] I like to use this on my daughters hair for her ballet buns or high pony tails. She's 4 so she has a lot of baby hairs that usually pop out all over but this really tamed it.

Yes, I recommend this product.

Originally posted on redken.com

Clarksville TN
Review 1
Votes 0

Great

2 years ago
[This review was collected as part of a promotion.] I don't normally use a texture paste. But I use this for fly away and on last day hair. It works great for a slick back look, on clean and dirty hair.

Yes, I recommend this product.

Originally posted on redken.com

9 – 38 of 61 Reviews