Celebrating All Shades Of Gray
Discover the Silver Strong Collection With Shades EQ
Did you know the trend for gray and silver hair color is on the rise? Consumers today are looking to enhance, neutralize, or even intentionally go gray. In fact, today, 64% of women have some gray hair and 42% of them do not color to conceal grays.*
TIP FOM REDKEN
Check our #grayhairdontcare and #silversisters on TikTok so see the trend!
Discover endless possibilities from gray to silver with our ultimate Silver Strong collection made up of 10 existing Shades EQ Gloss and Bonder Inside shades. Designed to enhance, neutralize, and transform – whether it’s a natural progression towards gray or undergoing a silver blonde transformation. This shade collection is tailored for the modern client looking to enhance, embrace, and celebrate their grays. Unleash endless gray to silver possibilities as you explore our latest techniques and expert formulations with the power of Shades EQ.
BACKGROUNDS & TONAL BREAKDOWNS
With a silver/blue reflect and a black to gray background, this shade family is a must-have for all gray and silver looks. Use alone for gray-blending lowlights or cancelling out stubborn orange tones when transitioning your client with highlights.
When toning with the Titanium family shades, expect a cool finish. The blue tone in this family is dominant and with the black to gray background you can achieve dimensional steel and silvery tone.
Never too silver, too warm, or too cool. With a blue/violet reflect and a black to gray background, Pearl is the perfect family for blending, toning, and/or using as the base for your silver transformation.
When toning with the Pearl family, expect the softest tonal deposit of any of the Silver Strong shades.
EMPOWER YOUR CLIENTS WITH SILVER STRONG SERVICES
GREEN NATURAL FAMILY
Use this family to tone anytime you’re lifting through previous deeper level colored hair. With a green/yellow reflect and a black to gray background, this family eliminates red undertones, achieving a cool natural result.
When toning with the Green Natural family, expect to see a mattified result. The shades in this family are also great when wanting to mute or flatten a tone as it neutralizes red/orange tones.
ASH BROWN FAMILY
With a blue/pearl reflect and a black to gray background, this family will add depth and dimension, giving an ultra-cool, natural lowlight without being too flat.
When toning with the Ash Brown family, expect a heavier result and cooler finish.
ENHANCE: For ultimate customization
This service is best for clients with over 25% partial gray seeking to enhance their natural color. Create multi-dimensional looks that celebrate grays with highlights and lowlights.
Shades EQ Bonder Inside 010T Platinum + 09P Opal Glow
NEUTRALIZE & condition in one step
This service is best for clients with partial to full gray hair looking to neutralize yellow undertones, add intense shine and boost gray hair manageability.
Shades EQ Bonder Inside 010T Platinum + 09T Chrome
Shades EQ Gloss 08T Silver + 07T Steel
TRANSFORM & CONDITION: For a bold statement
This service is best for clients with gray or virgin hair going intentionally silver blonde. This technique helps create blended balanced tones, while conditioning hair for a dramatic silver transformation.
Shades EQ Bonder Inside 09T Chrome
THE ULTIMATE SILVER BLONDE TRANSFORMATION with ADRIENNE DARA
“The inspiration behind my client's look for Silver Strong was to showcase the power of the T series and how it can create a modern blonde with the essence of a smoky undertone. The T series is multi-functional, whether you are adding it to a formula to make it ultra-cool or using it as the main component to create a light metallic deposit. I wanted my client to have the ease of a lived-in look along with a progressive fade that she will love all the variations of. This is why I opted for the T series to create a strong cool deposit. My client left the chair feeling ultra-blonde - and because I cancelled so much unwanted warmth, she does not have to worry about the color becoming brassy after the first few washes. This color will give her longevity and help maintain her hair health, THANKS TO THE POWER OF REDKEN SHADES EQ.”
SILVER TIPS & TRICKS FROM GEORGE GARCIA
FROM REDKEN ARTIST GEORGE GARCIA @georgegarciaredken
- Since T includes blue, add violet or a hint of red into your formula to keep your result from looking green/flat.
- Clients with a darker base are hardest to convert to gray-blending as their previous color contains too much warmth. Use GN in combination with T or P for added neutralizing power.
- 04ABn can look hollow on higher levels. When using this as a lowlight, add 06NB to help fill in what’s missing in the hair.
- Remember Violet contains red, so adding V will warm your formula.
- P is the N of toning - it works as a perfect base to mix with other colors for complete customization of your final look.
- When formulating for shades like silver or gray, it is helpful to pre-tone after lifting to neutralize the canvas before applying the final gloss. While this does add an extra step, it is helpful in achieving predictable hair color results.
*Based on the U.S. CMI Haircolor Market Study 2023.