How To Choose The Right Extreme Haircare For Your Guest


Damaged hair is one of the most common hair concerns to manage. From breakage, to dryness and split ends, there are many ways that a guest's hair can show signs of damage.

Luckily, by choosing a strong haircare regimen that treats and restores the protein of the hair, you can repair and strengthen your guest's hair. 

Redken’s Extreme haircare offers three restorative haircare systems that address various types of hair damage, provide moisture and conditioning benefits while fortifying the hair from the inside out. No matter what type of damaged hair you have, there’s an Extreme haircare system that can revive the hair and repair hair damage.

What Causes Damaged Hair?

Hair damage occurs when the hair has been compromised and the hair’s proteins are weakened. This can be caused by chemical services such as haircolor or highlighting processes and mechanical services, like heat styling or blow drying.

“A distressed strand of hair will look, well, I always call it cotton candy hair,” says Redken Artist Julie Lahr. “It can look frayed and similar to a flyaway, or sometimes you’ll begin to notice the damage when split ends begin to appear.”

Redken Extreme Length


If your guest is experiencing hair damage and breakage and she's struggling to achieve her ideal hair length, Redken’s Extreme Length haircare system is the best regimen for her damaged hair. With a powerful ingredient combination of Biotin, Soy Protein and Castor Oil, Redken Extreme Length helps to grow hair longer and stronger, even while receiving coloring or lightening services! The Extreme Length system helps to fortify and strengthen hair for 81% less breakage. 

Redken Extreme Bleach Recovery


If a guest is regularly receiving highlighting and lightening services, the hair can become fragile and prone to breakage. This is why bleached hair requires special care to stay strong and healthy-looking.

Redken’s Extreme Bleach Recovery system treats bleached, damaged hair by restoring moisture and adding shine and softness to dry, brittle hair in just one use. Redken’s Extreme Bleach Recovery Lamellar Water treatment is an innovative rinse-out treatment that acts as a liquid bandage for the hair, instantly filling in porosity and strengthening damaged areas of the hair.

Redken Extreme


One of the most common causes of damaged hair is heat styling. If your guest frequently flat irons, curls or blow-drys her hair, the hair can become weakened and damaged. Redken's Extreme haircare system features arginine to strengthen and maintain the health of the hair at its core. This haircare system also features sepicap to restore the hair's ends. Tip: In addition to regularly using a strong haircare regimen such as Extreme, remember to recommend that your guest use a heat protectant spray such as Redken Iron Shape 11 when styling her hair to protect from heat.