Boost Your Business With Elizabeth Faye's Smudge And Tone Technique
Did you know: incorporating a simple 20-minute express haircolor services into your salon menu can help you earn thousands of dollars more each year?
Get ready to unlock unlimited earning potential! This month, Redken has partnered with award-winning hair colorist and salon business expert Elizabeth Faye to bring you education on the Smudge & Tone technique, Faye’s trailblazing liquid hair color technique that guarantees beautiful, blended results.
Click Below To Register For Redken's Upcoming Smudge & Tone Class with Elizabeth Faye!
What is the Smudge and Tone Technique?
The Smudge & Tone™ is a luxurious look that can be integrated into your salon service menu to give your clients a beautifully toned, high shine end result. The Smudge & Tone™ uses Redken’s liquid color (Color Gels Lacquers and Shades EQ Gloss) to create soft, blended results, blend away grays and refresh tone in just 20 minutes!
The technique provides stunning results with minimal upkeep and maintenance-making it the perfect choice for guests who may be visiting the salon less frequently but looking for a bright, refreshed tone. It is also a perfect add-on or maintenance service for clients who want a quick color refresh during or between their usual salon visits.
“It’s so much more than a gloss- it’s a signature look that can be customized to your client’s needs.” says Faye, “With the Smudge and Tone technique, you can quickly and seamlessly blend away grays using Redken’s Color Gels Lacquers liquid permanent haircolor. Finish each look with Redken Shades EQ, the #1 Acidic liquid demi permanent hair color, to create the perfect tone and illuminating shine with every guest.”
How to Earn More Money with The Smudge and Tone Technique
“The Smudge and Tone technique is a custom color that elevates your client’s salon experience,” says Faye, “It’s an excellent add on service that can accelerate the growth of your hair color business and help you to earn more with each hair color client.”
When it comes to communicating the value of this service to guests, Faye recommends emphasizing the multitude of benefits the technique provides, while applying the color at the chair as you would a full color service.
“Communicate the value of this service to clients by applying color at the chair as you would a full color service,” explains Faye, “Talk about the benefits of the end result, the shine, the longevity, the condition of their hair. The results will speak for themselves! Your clients will see the longevity of the look and extended vibrancy of their color, the beautiful shine and low maintenance grow out. Overall, this service takes less time and less money and it extends the life of your guest’s color-giving them more bang for their buck!”
Click to watch the videos below, learn more about Faye’s Smudge & Tone technique and see the amazing transformations that can be created with this 20 minute service!
