Meet the all new liquid-cream alkaline demi.
Made with the power of a color and care of a gloss.
INTRODUCING THE NEW
Meet the all new liquid-cream alkaline demi.
Made with the power of a color and care of a gloss.
EXPLORE THE NEW
Discover over 100 new Shades EQ formulas, tips, tricks and resources!
THE VIRTUAL EXPERIENCE
A FULL DAY OF CUTTING-EDGE COLOR AND STYLING EDUCATION
STREAMING ONLINE FEBRUARY 9TH, 2026
NEW!
MAXIMUM LIFT.
MAXIMUM NEUTRALIZATION.
Introducing The Smartest Way To Blonde
INTRODUCING THE 51ST
Join the Celebration of Artistry, Education, Inspiration & Connection
Spreading Redken Love Across the Globe