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HOW TO USE REDKEN ASSETS

Redken marketing assets, both digital and in-salon, are a great way to get clients talking about haircare and haircolor services as well as products to help maintain their look at home. But before you start outfitting your salon and sharing on your website and social pages, take a quick look at the items available to you through the Redken Asset Library on Box.com and learn how Redken recommends you utilize them.

CONTENT TYPE  DESCRIPTION
  HOW TO USE
Social Media Kits
 Facebook & Instagram Social Media Kit
These kits contain Facebook and Instagram posts, instructions, copy, and links to YouTube videos you can embed—all of which work together to tell a story and drive awareness around Redken launches and campaigns.
  • Save to your computer and utilize when posting social content on your salon's social channels
Posters
 Images for Social Posts
Get creative and create your own social posts with beautiful imagery from Redken photo shoots!
  • Save to your computer and post on your salon social channels in accordance with the suggestions in the Social Media Kit
 modelProduct Product & Model Shots
Redken wants you to be able to make the social content you need in your way. Utilize product and model shots to create your own social posts, spice up your website, or share through digital signage		  
  • Save to your computer and post on your salon social channels, website or other digital platforms as you see fit
 banners Web Banners
Add to your website or social pages for a unique way to promote your Redken products and services

  
  • Save to your computer and post on your salon social channels, website or other digital platforms as you see fit
 Posters Posters 
Tie everything together by bringing Redken visuals into your salon as well. Easily update your salon by downloading posters directly and sending them to a printer of your choice.
  • Save to a USB or jump drive and drop off with the printer of your choice; for smaller printers, print from your salon's printer directly
 planogram Planograms 
Use planograms to learn how to best merchandise your salon for success with Redken.
  • Refer to your planogram when arranging the merchandising material you download per campaign
 Easle Easels
Place easels next to each relevant product collection to help consumers navigate the retail shelf.
  • Print using your own salon printer or through a local printer and place within or alongside your retail unit. 
 Shelftalker Shelf Talkers
Place on your retail shelf to draw attention to the newest Redken collection. 
  • Print using your own salon printer or through a local printer and place under the appropriate Redken collection in your retail unit. 
  Redken Logo
Use the approved Redken Logos where you need them on your site or in your social or printed content.

  
  • Save to your computer and print or share